{"title":"Feeding","description":"\u003ch2 style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":9,\"w\":548,\"h\":29,\"abs_x\":436,\"abs_y\":289}'\u003eIntroduction to Baby Feeding Essentials\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":199,\"w\":548,\"h\":78,\"abs_x\":436,\"abs_y\":329}'\u003eFeeding your baby is not just about nutrition; it's a bonding experience filled with love and care. At The Memo, we understand the importance of this time. That's why we've curated a range of baby feeding products designed to make these moments as nurturing and hassle-free as possible.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":127,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":407}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":127,\"w\":0,\"h\":18,\"abs_x\":436,\"abs_y\":407}'\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":147,\"w\":548,\"h\":29,\"abs_x\":436,\"abs_y\":427}'\u003eOur Collection of Baby Feeding Products\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":187,\"w\":548,\"h\":58,\"abs_x\":436,\"abs_y\":467}'\u003eOur collection caters to every feeding need, from the first latch to the last spoonful of baby food. We focus on high-quality, safe, and practical products that ease the transition through different stages of your baby's feeding journey.\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":262,\"w\":548,\"h\":29,\"abs_x\":436,\"abs_y\":542}'\u003eHow to Choose the Right Feeding Products\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":302,\"w\":548,\"h\":58,\"abs_x\":436,\"abs_y\":582}'\u003eSelecting the right feeding products can be overwhelming. Consider factors like your baby's age, feeding habits, and your lifestyle. Our collection offers a variety of options to suit different needs, ensuring you find just what you're looking for.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":377,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":657}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":377,\"w\":0,\"h\":18,\"abs_x\":436,\"abs_y\":657}'\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":396,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":676}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":396,\"w\":0,\"h\":18,\"abs_x\":436,\"abs_y\":676}'\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":416,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":696}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":416,\"w\":0,\"h\":18,\"abs_x\":436,\"abs_y\":696}'\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":435,\"w\":548,\"h\":58,\"abs_x\":436,\"abs_y\":715}'\u003eOur incredibly cute, fear-free, you-got-this edit to help you start solids. Set yourself up for success and download our Weaning Essentials List to make sure you have everything you need come meal time.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" bis_size='{\"x\":12,\"y\":494,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":774}'\u003e\n\u003cspan data-mce-fragment=\"1\" bis_size='{\"x\":286,\"y\":494,\"w\":0,\"h\":18,\"abs_x\":710,\"abs_y\":774}'\u003e\u003c\/span\u003e\u003cbr bis_size='{\"x\":286,\"y\":494,\"w\":0,\"h\":18,\"abs_x\":710,\"abs_y\":774}'\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" bis_size='{\"x\":12,\"y\":514,\"w\":548,\"h\":21,\"abs_x\":436,\"abs_y\":794}'\u003e\u003ca href=\"https:\/\/thememo.com.au\/pages\/lists\" bis_size='{\"x\":203,\"y\":514,\"w\":164,\"h\":18,\"abs_x\":627,\"abs_y\":794}'\u003e\u003cbutton class=\"btn btn--secondary\" bis_size='{\"x\":203,\"y\":514,\"w\":164,\"h\":21,\"abs_x\":627,\"abs_y\":794}' tabindex=\"-1\"\u003eDOWNLOAD THE LISTS\u003c\/button\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" bis_size='{\"x\":12,\"y\":536,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":816}'\u003e\u003cbr bis_size='{\"x\":286,\"y\":536,\"w\":0,\"h\":18,\"abs_x\":710,\"abs_y\":816}'\u003e\u003c\/div\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: center;\" bis_size='{\"x\":12,\"y\":555,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":835}'\u003eDiscover more feeding essentials like\u003ca href=\"https:\/\/thememo.com.au\/collections\/accessories\" bis_size='{\"x\":252,\"y\":555,\"w\":115,\"h\":18,\"abs_x\":676,\"abs_y\":835}'\u003e eating accessories\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/bottles-accessories\" bis_size='{\"x\":374,\"y\":555,\"w\":42,\"h\":18,\"abs_x\":798,\"abs_y\":835}'\u003ebottles\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/breastfeeding\" bis_size='{\"x\":424,\"y\":555,\"w\":85,\"h\":18,\"abs_x\":848,\"abs_y\":835}'\u003ebreastfeeding\u003c\/a\u003e tools, \u003ca title=\"Bottle Warmers\" href=\"https:\/\/thememo.com.au\/collections\/bottle-warmers\" bis_size='{\"x\":28,\"y\":575,\"w\":97,\"h\":18,\"abs_x\":452,\"abs_y\":855}'\u003ebottler warmers\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/bottle-sterilizer\" bis_size='{\"x\":132,\"y\":575,\"w\":97,\"h\":18,\"abs_x\":556,\"abs_y\":855}'\u003ebottle sanitizers\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/baby-bottle-drying-rack\" bis_size='{\"x\":237,\"y\":575,\"w\":74,\"h\":18,\"abs_x\":661,\"abs_y\":855}'\u003edrying racks\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/baby-bottle-cleaner\" bis_size='{\"x\":318,\"y\":575,\"w\":90,\"h\":18,\"abs_x\":742,\"abs_y\":855}'\u003ebottle cleaners\u003c\/a\u003e and \u003ca title=\"Bottle Bags\" href=\"https:\/\/thememo.com.au\/collections\/bags-accessories\" bis_size='{\"x\":440,\"y\":575,\"w\":70,\"h\":18,\"abs_x\":864,\"abs_y\":855}'\u003ebottle bags\u003c\/a\u003e now.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" bis_size='{\"x\":12,\"y\":594,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":874}'\u003e\u003cbr bis_size='{\"x\":286,\"y\":594,\"w\":0,\"h\":18,\"abs_x\":710,\"abs_y\":874}'\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: left;\" bis_size='{\"x\":12,\"y\":614,\"w\":548,\"h\":22,\"abs_x\":436,\"abs_y\":894}'\u003eFAQs About Baby Feeding Essentials\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":12,\"y\":647,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":927}'\u003e \u003c\/p\u003e\n\u003cdetails class=\"pdp-accordion__item\" bis_size='{\"x\":12,\"y\":683,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":963}'\u003e\n\u003csummary class=\"product__info__heading\" bis_size='{\"x\":12,\"y\":683,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":963}'\u003eWhat are the must-have feeding items for a newborn?\u003cspan class=\"pdp-accordion__item__icon icon-toggle\" bis_size='{\"x\":359,\"y\":683,\"w\":0,\"h\":18,\"abs_x\":783,\"abs_y\":963}'\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pdp-accordion__item__content\" bis_size='{\"x\":12,\"y\":703,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":983}'\u003e\n\u003cp dir=\"ltr\" bis_size='{\"x\":12,\"y\":703,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":983}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":703,\"w\":486,\"h\":38,\"abs_x\":436,\"abs_y\":983}'\u003eEssential items include \u003ca href=\"https:\/\/thememo.com.au\/collections\/bottles\" bis_size='{\"x\":154,\"y\":703,\"w\":42,\"h\":18,\"abs_x\":578,\"abs_y\":983}'\u003ebottles\u003c\/a\u003e, \u003ca href=\"https:\/\/thememo.com.au\/collections\/bottles-teats\" bis_size='{\"x\":203,\"y\":703,\"w\":181,\"h\":18,\"abs_x\":627,\"abs_y\":983}'\u003enipples suitable for newborns\u003c\/a\u003e, a \u003ca href=\"https:\/\/thememo.com.au\/collections\/breast-pump\" bis_size='{\"x\":403,\"y\":703,\"w\":78,\"h\":18,\"abs_x\":827,\"abs_y\":983}'\u003ebreast pump\u003c\/a\u003e (if breastfeeding), and \u003ca href=\"https:\/\/thememo.com.au\/collections\/burp-cloth\" bis_size='{\"x\":135,\"y\":722,\"w\":199,\"h\":18,\"abs_x\":559,\"abs_y\":1002}'\u003eburp cloths\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\" bis_size='{\"x\":12,\"y\":703,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":983}'\u003e\n\u003csummary class=\"product__info__heading\" bis_size='{\"x\":12,\"y\":703,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":983}'\u003eHow do I know if a feeding product is safe for my baby?\u003cspan class=\"pdp-accordion__item__icon icon-toggle\" bis_size='{\"x\":370,\"y\":703,\"w\":0,\"h\":18,\"abs_x\":794,\"abs_y\":983}'\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pdp-accordion__item__content\" bis_size='{\"x\":12,\"y\":722,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1002}'\u003e\n\u003cp dir=\"ltr\" bis_size='{\"x\":12,\"y\":722,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1002}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":722,\"w\":503,\"h\":38,\"abs_x\":436,\"abs_y\":1002}'\u003eAll products at The Memo are rigorously tested for safety and quality, adhering to Australian standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\" bis_size='{\"x\":12,\"y\":722,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1002}'\u003e\n\u003csummary class=\"product__info__heading\" bis_size='{\"x\":12,\"y\":722,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1002}'\u003eWhen should I start using feeding spoons and bowls?\u003cspan class=\"pdp-accordion__item__icon icon-toggle\" bis_size='{\"x\":355,\"y\":722,\"w\":0,\"h\":18,\"abs_x\":779,\"abs_y\":1002}'\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pdp-accordion__item__content\" bis_size='{\"x\":12,\"y\":742,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1022}'\u003e\n\u003cp dir=\"ltr\" bis_size='{\"x\":12,\"y\":742,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1022}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":742,\"w\":497,\"h\":38,\"abs_x\":436,\"abs_y\":1022}'\u003eThis varies, but generally, when your baby shows readiness for solids, around 4-6 months.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\" bis_size='{\"x\":12,\"y\":742,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1022}'\u003e\n\u003csummary class=\"product__info__heading\" bis_size='{\"x\":12,\"y\":742,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1022}'\u003eHow can I make feeding times easier?\u003cspan class=\"pdp-accordion__item__icon icon-toggle\" bis_size='{\"x\":258,\"y\":742,\"w\":0,\"h\":18,\"abs_x\":682,\"abs_y\":1022}'\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pdp-accordion__item__content\" bis_size='{\"x\":12,\"y\":761,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1041}'\u003e\n\u003cp dir=\"ltr\" bis_size='{\"x\":12,\"y\":761,\"w\":548,\"h\":39,\"abs_x\":436,\"abs_y\":1041}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":761,\"w\":521,\"h\":38,\"abs_x\":436,\"abs_y\":1041}'\u003eOrganise your space with easy-to-clean products and keep essentials within reach to streamline feeding times.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\" bis_size='{\"x\":12,\"y\":761,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1041}'\u003e\n\u003csummary class=\"product__info__heading\" bis_size='{\"x\":12,\"y\":761,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1041}'\u003eAre there eco-friendly feeding options?\u003cspan class=\"pdp-accordion__item__icon icon-toggle\" bis_size='{\"x\":268,\"y\":761,\"w\":0,\"h\":18,\"abs_x\":692,\"abs_y\":1041}'\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pdp-accordion__item__content\" bis_size='{\"x\":12,\"y\":781,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1061}'\u003e\n\u003cp dir=\"ltr\" bis_size='{\"x\":12,\"y\":781,\"w\":548,\"h\":19,\"abs_x\":436,\"abs_y\":1061}'\u003e\u003cspan bis_size='{\"x\":12,\"y\":781,\"w\":487,\"h\":18,\"abs_x\":436,\"abs_y\":1061}'\u003eYes, we offer a range of eco-friendly products made from sustainable materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e","products":[{"product_id":"grass","title":"Grass Drying Rack","description":"\u003cp\u003eCountertop Drying Accessory\u003c\/p\u003e","brand":"Boon","offers":[{"title":"Default Title","offer_id":50954084548775,"sku":"SK-000319","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/boon_bottledryingrack_green_care_1_6d2b3fcb-e423-47d9-b830-c4950460da50.jpg?v=1742348995"},{"product_id":"food-babies-love-a-guide-to-introducing-your-baby-to-solids-by-emily-dupuche","title":"Food Babies Love","description":"\u003cp\u003eBook on weaning\u003c\/p\u003e","brand":"Emily Dupuche","offers":[{"title":"Default Title","offer_id":50954084450471,"sku":"SK-000283","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Foodbabieslove_care_0db58cf4-31ea-4cbd-a1a0-a1f302dd8a88.jpg?v=1742349173"},{"product_id":"multiportions-silicone-tray-grey","title":"Silicone 150ml Multiportions Tray - Grey","description":"\u003cp\u003eFoodprep freezer containers\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Grey \/ 150ml","offer_id":36406133817511,"sku":"SK-000176","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Baeba_Multiportions_Grey.jpg?v=1742355364"},{"product_id":"merle-cape-bib-safari-sandy-mix","title":"Merle Cape Bib - Safari Sandy Mix","description":"\u003cp\u003eSmock bib\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Safari Mix","offer_id":38049473691815,"sku":"AR-000957","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Liewood_MerleCapeBib_Safari.jpg?v=1780262545"},{"product_id":"snack-cup-cambridge-blue","title":"Mushie Silicone Snack Cup - Cambridge Blue","description":"\u003cp\u003eMushie Silicone Snack Cup - Cambridge Blue by Mushie\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Cambridge Blue","offer_id":39883426136231,"sku":"SK-001543","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Greensnackcup1.jpg?v=1742348593"},{"product_id":"the-food-bottle-musk","title":"The Food Bottle - Musk","description":"\u003cp\u003eDrink Bottle with inbuilt straw\u003c\/p\u003e","brand":"Subo","offers":[{"title":"Musk","offer_id":40337785880743,"sku":"SK-002391","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Subo_TheFoodBottle_Musk.jpg?v=1742354496"},{"product_id":"the-food-bottle-duck-egg-blue","title":"The Food Bottle - Duck Egg Blue","description":"\u003cp\u003eDrink Bottle with inbuilt straw\u003c\/p\u003e","brand":"Subo","offers":[{"title":"Duck Egg Blue","offer_id":40337904730279,"sku":"SK-002393","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Subo_TheFoodBottle_DuckEggBlue.jpg?v=1742354525"},{"product_id":"silicone-divided-suction-plate-cambridge-blue","title":"Mushie Silicone Divided Suction Plate - Cambridge Blue","description":"\u003cp\u003ePlate\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Cambridge Blue","offer_id":40432660742311,"sku":"SK-001551","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Green_SiliconePlate1.jpg?v=1742349262"},{"product_id":"silicone-suction-bowl-cambridge-blue","title":"Silicone Suction Bowl - Cambridge Blue","description":"\u003cp\u003eSilicone Suction Bowl - Cambridge Blue by Mushie\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Cambridge Blue","offer_id":40432731455655,"sku":"SK-001555","price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Greenbowl.jpg?v=1742349313"},{"product_id":"fork-spoon-set-ivory","title":"Mushie Fork \u0026 Spoon Set - Ivory","description":"\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":515,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16773836},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Fork \u0026amp; Spoon Set - Sage\"}'\u003eFork \u0026amp; Spoon Set - Ivory by Mushie\u003c\/span\u003e\u003c\/p\u003e","brand":"Mushie","offers":[{"title":"Ivory","offer_id":40885420949671,"sku":"SK-001568","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Ivory_SpoonandFork.jpg?v=1742321770"},{"product_id":"missta-bottle","title":"Baby Thermos - Black","description":"\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":515,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16773836},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Missta Bottle\"}'\u003eBaby Thermos - Black by Missta\u003c\/span\u003e\u003c\/p\u003e","brand":"Missta","offers":[{"title":"Default Title","offer_id":41717819801767,"sku":"SK-000034","price":112.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Baby_Thermos_4.png?v=1751969100"},{"product_id":"lewis-muslin-cloth-peach-sea-shell","title":"Lewis Muslin Cloth 2-Pack - Peach\/Sea Shell Mix","description":"\u003cp\u003eLewis Muslin Cloth 2-Pack - Peach\/Sea Shell Mix by Liewood\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Peach\/Sea Shell Mix","offer_id":41915860517031,"sku":"SK-003047","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Lewis_Muslin_Cloth_2-Pack_-_PeachSea_Shell_Mix.png?v=1758136816"},{"product_id":"babycook-neo-pasta-rice-cooker-white","title":"Babycook Neo Pasta \u0026 Rice Cooker - White","description":"\u003cp\u003eBabycook Neo Pasta \u0026amp; Rice Cooker - White by Béaba\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"White","offer_id":41916463677607,"sku":"SK-003143","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Beaba_BabycookNeoPasta_RiceCooker-White.jpg?v=1742390617"},{"product_id":"babycook-neo-baby-food-processor-night-blue","title":"Babycook Neo Baby Food Processor - Night Blue","description":"\u003cp\u003eBabycook Neo Baby Food Processor - Night Blue by \u003cmeta charset=\"utf-8\"\u003eby Beaba\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Night Blue","offer_id":41916464398503,"sku":"SK-003144","price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Beaba_BabycookNeoBabyFoodProcessor-NightBlue1.jpg?v=1742390623"},{"product_id":"breastfeeding-tea","title":"Breastfeeding Tea","description":"Breast Feeding Tea by Love Tea","brand":"Love Tea","offers":[{"title":"Default Title","offer_id":42355947929767,"sku":"SK-003349","price":34.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/LoveTea_50.jpg?v=1742395076"},{"product_id":"pregnancy-pillow-nude","title":"Pregnancy Pillow - Nude","description":"\u003ch3\u003e\u003cspan style=\"font-weight: 800;\"\u003eHow does the Sleepybelly pregnancy pillow work?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 500;\"\u003eThe 3-piece design of Sleepybelly offers maximum comfort throughout your pregnancy, regardless of your preferred sleeping position. One side cushions your abdomen, while the other prevents you from rolling onto your back during sleep. As your belly expands, you can easily adjust the pillow's width using the Velcro attachment. The set includes long back support and a dual wedge pillow, allowing you to experiment and find the most comfortable setup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 800;\"\u003eCan I wash my Sleepybelly pregnancy pillow?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 500;\"\u003eYes, you can machine wash the air-layer cover in warm to cold water. To ensure uninterrupted sleep, we suggest having an extra pillowcase handy while your Sleepybelly pillowcase is drying.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px;\" class=\"faq-accordions__subheading\"\u003eFAQS\u003c\/h2\u003e\n\u003cdiv class=\"pdp-accordion\"\u003e\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eWhat materials is the Sleepybelly pregnancy pillow made from? Is it hypoallergenic?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sleepybelly pregnancy pillow is made from hypoallergenic materials. These materials are chosen to minimise the risk of allergic reactions, making them safe during pregnancy.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eHow does the Sleepybelly pregnancy pillow provide support for both the belly and back?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sleepybelly pregnancy pillow offers support to the belly and back through its unique design. One side of the pillow is contoured to provide gentle support and relief to the pregnant belly, reducing strain and discomfort. On the other side, the pillow's shape helps prevent you from rolling onto your back during sleep, which can be less comfortable during pregnancy. This dual-sided approach ensures that both the belly and back receive the necessary support, promoting a more comfortable and restful night's sleep for pregnant women.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eCan the Sleepybelly pillow be used in multiple sleeping positions?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, the Sleepybelly pillow can be used in multiple sleeping positions. Its versatile design allows pregnant women to find the most comfortable and supportive sleeping position that suits their individual preferences. Whether you prefer sleeping on your side, switching sides, or maintaining a specific position, the Sleepybelly pillow can accommodate different sleeping postures, providing the necessary support and comfort throughout the night.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eHow do I care for and clean the Sleepybelly pregnancy pillow? Is the cover removable and machine-washable?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eCaring for your Sleepybelly pregnancy pillow is easy. To wash, carefully remove the cover and machine-wash it using a warm-to-cold cycle, ensuring closures are secured. Allow the cover to air dry. The inner pillow is typically not machine washable, so spot-clean any stains with a damp cloth. Always follow the care guidelines provided with your Sleepybelly pillow for the best maintenance practices.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eIs the Sleepybelly pillow suitable for all trimesters of pregnancy?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, the Sleepybelly pillow is suitable for all trimesters of pregnancy. Its adjustable and versatile design allows it to provide support and comfort from the early stages of pregnancy to the later stages when the belly is larger. This adaptability makes it a valuable pregnancy accessory for expectant mothers throughout their entire pregnancy journey, regardless of the trimester.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eWhat dimensions is the Sleepybelly pregnancy pillow? Will it fit on a standard bed?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe long back support pillow measures 93 cm in length and 32cm at its widest point, featuring a gentle curve that cradles your back, offering additional support. The side wedge pillow, on the other hand, is 35cm long and 22cm wide, designed as an angled wedge that fits snugly under your tummy, providing relief for your bump and hips. Your Sleepybelly pregnancy pillow will fit on any bed larger than a single.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eCan the Sleepybelly pillow be used postpartum for breastfeeding or other support?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, the Sleepybelly pillow can be used postpartum for breastfeeding and other forms of support. Its versatile design and adjustable features make it useful beyond pregnancy. Many women find it comfortable and supportive for breastfeeding, as it can help position your baby at the right height, reducing strain on the mother's back and arms during feeding. Additionally, it can be used as general support for back and body comfort even after pregnancy, making it a versatile accessory for both expectant and new mothers.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eDoes the Sleepybelly pregnancy pillow come in different colours or designs?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sleepybelly pregnancy pillow comes in two colours: Nude (Baby Pink) and Linen (Soft Grey).\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eAre there any safety guidelines I should follow when using the Sleepybelly pillow?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eBefore using any pregnancy pillow, it's advisable to consult with your healthcare provider or midwife to ensure it's safe and suitable for your specific pregnancy needs. Once you have approval, position the pillow in your bed for effective support and maintain a clutter-free, safe sleeping environment.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eHow does the Sleepybelly pillow differ from other pregnancy pillows on the market?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a lot of reasons why the Sleepybelly pregnancy pillow is unique. For one, it’s designed to be small and supportive so you can sleep better. It’s also made from Activated Latex, ensuring cooling and anti-bacterial benefits. You can also use the Sleepybelly pillow for breastfeeding. Lastly, the 3-piece adjustable pillow configuration can be adjusted to suit your comfort levels.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eIs the Sleepybelly pillow suitable for individuals with specific medical conditions or back pain?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sleepybelly pregnancy pillow provides support and relief for your belly and back, relieving back, hip and pelvic pain.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eCan the Sleepybelly pregnancy pillow be used on couches or recliners for daytime relaxation?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, you can use the Sleepybelly pregnancy pillow anywhere and anytime you want to relax or nap.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eDoes the Sleepybelly pillow come with a warranty or satisfaction guarantee?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen you purchase from The Memo, you can enjoy easy 30 day returns*. You will be eligible for Refund, Exchange\/Store Credit if your item is in new, unused and resalable condition.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pdp-accordion__item\"\u003e\n  \u003csummary class=\"product__info__heading\"\u003e\n    \u003cp\u003eHow do I properly position the Sleepybelly pillow for optimal comfort and support?\u003c\/p\u003e\n    \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n  \u003c\/summary\u003e\n  \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n    \u003cp dir=\"ltr\"\u003e\u003cspan\u003eOnce received in the mail, simply open your Sleepybelly pillow, fluff it up and let it air for 24 hours. Then, play around with the configuration to see what’s best for your comfort and support. If you don’t wriggle a lot in bed, you may prefer the long back support. Like switching sides? The dual wedge pillow will help you stay grounded.\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n  \n\u003c\/div\u003e","brand":"Sleepybelly","offers":[{"title":"Nude","offer_id":42503046889639,"sku":"PF-000728","price":139.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Sleepybelly_PregnancyPillow-Nude4.jpg?v=1756792416"},{"product_id":"pregnancy-pillow-linen","title":"Pregnancy Pillow - Linen","description":"Pregnancy Pillow - Linen by Sleepybelly","brand":"Sleepybelly","offers":[{"title":"Linen","offer_id":42503048528039,"sku":"PF-000729","price":139.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Sleepybelly_PregnancyPillow-Linen5.jpg?v=1742378482"},{"product_id":"nursing-tea","title":"Nursing Tea","description":"Nursing Tea by Mere Botanicals","brand":"Mere Botanicals","offers":[{"title":"Default Title","offer_id":42512930111655,"sku":"SK-003381","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/MereBotanicals_NursingTea.jpg?v=1742379534"},{"product_id":"stage-1-premium-infant-formula-800g","title":"Stage 1 - Premium Infant Formula - 800g","description":"Stage 1 - Premium Infant Formula - 800g by mumamoo\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:19pt;\"\u003e\u003cspan style=\"font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e\u003c\/span\u003eSize: 800g.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:19pt;\"\u003eIngredients: Milk Solids (Demineralised Whey Powder, Skim Milk Solids, Lactose, Whey Protein Concentrate), Vegetable Oil Blend (Contains Soy), Galacto-oligosaccharides (GOS), Docosahexaenoic acid (DHA from fish oil), Arachidonic acid (ARA), Minerals (Potassium, Calcium, Chloride, Phosphorus, Sodium, Magnesium, Iron, Zinc, Copper, Manganese, Iodine, Selenium), Vitamins (Vitamin C, Vitamin E, Pantothenic acid, Vitamin B3, Vitamin B2, Vitamin B1, Vitamin A, Vitamin B6, Folic Acid, Vitamin K1, Vitamin B7, Vitamin D, Vitamin B12), Choline, Taurine, Inositol, L-Carnitine, Beta-Carotene, Cytidine 5'-monophosphate, Adenosine 5'-monophosphate, Uridine 5'-monophosphate, Inosine 5'-monophosphate, Guanosine 5'-monophosphate, Bifidobacterium longum BB536, Soy Lecithin.*Allergens Contains milk, fish and soy Ingredients\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:19pt;\"\u003eAge: suitable for babies 0-6 months of age.\u003c\/p\u003e\u003cp\u003eDeveloped by Science, Backed by Mums™, mumamoo Stage 1 is a Premium Infant Formula nutritionally designed with the highest quality ingredients to help meet the developmental needs of healthy babies aged 0-6 months old. Made from 100% Australian dairy from cows that graze on open pastures, the brand is GMO-free and 100% Australian-made \u0026amp; owned. The tins, lids and scoops are manufactured locally, while innovative packaging simplifies preparation with the scoop conveniently located under the lid. This formula suits babies who can happily ingest dairy. Cow's milk protein is a source of vitamins B3, B2 and B1, and iron.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTrigger warning. If a woman can and wants to exclusively breastfeed, she should. It provides the optimal nutritional health benefits for your baby. However we know this isn’t a possibility or option for every parent. For those parents, infant formula is a safe, healthy and nutritious feeding option.\u003c\/strong\u003e\u003cbr\u003e \u003c\/p\u003e","brand":"Mumamoo","offers":[{"title":"800g","offer_id":42579530350759,"sku":"PF-000817 - 001","price":32.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Mumamoo_Stage1Formula.jpg?v=1742381285"},{"product_id":"stage-2-premium-follow-on-formula-800g","title":"Stage 2 - Premium Follow-On Formula - 800g","description":"\u003cdiv class=\"faq-accordions-inner\" style=\"margin: 0; padding: 0\"\u003e\n  \u003ch3 class=\"pd-heading-3 faq-accordions__subheading\" style=\"font-size: 24px\"\u003e\n    FAQs\n  \u003c\/h3\u003e\n  \u003cdiv class=\"pdp-accordion\"\u003e\n    \u003cdetails class=\"pdp-accordion__item\"\u003e\n      \u003csummary class=\"product__info__heading\"\u003e\n        What is the difference between Stage 1 and Stage 2 Mumamoo formula?\n        \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n      \u003c\/summary\u003e\n      \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n        \u003cp dir=\"ltr\"\u003e\n          \u003cspan\u003eStage 1 is made for newborns up to 6 months, while mumamoo Stage 2 is tailored for babies 6–12 months who are starting solids. Both are nutritionally complete, but Stage 2 has slightly different levels of vitamins and minerals to match your baby’s growing needs.\u003c\/span\u003e\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/details\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pdp-accordion\"\u003e\n    \u003cdetails class=\"pdp-accordion__item\"\u003e\n      \u003csummary class=\"product__info__heading\"\u003e\n        When to switch to Stage 2 Mumamoo formula?\n        \u003cspan class=\"pdp-accordion__item__icon icon-toggle\"\u003e\u003c\/span\u003e\n      \u003c\/summary\u003e\n      \u003cdiv class=\"pdp-accordion__item__content\"\u003e\n        \u003cp dir=\"ltr\"\u003e\n          \u003cspan\u003eYou can move to mumamoo Formula Stage 2 once your baby is around 6 months and beginning to explore solids. 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