{"title":"Mum","description":"\u003cp style=\"text-align: center;\"\u003eFor pregnancy and recovery, rely on these handy aids to help you feel like your strongest self. Download our Essential Lists to guarantee your body gets the support it needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/thememo.com.au\/pages\/lists\"\u003e\u003cbutton class=\"btn btn--secondary\" tabindex=\"-1\"\u003eVIEW THE LISTS\u003c\/button\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis section of our site is dedicated to the amazing mothers in our lives. If you look up the definition of mum in the meaning, it’s simply put as a female parent or when used as a verb, it means ‘to treat a person with great kindness and love and to try to protect them from anything dangerous or difficult’. Mums are amazing people who deserve our care, love and attention as they give so much to us. In our mums collection, you can find all the essentials we believe will delight her and make her life that little bit easier. From stylish \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/new-belly-stretch-oil\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNature Baby Belly Stretch Oi\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003el and Being’s \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/boobie-balm\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoobie Balm\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. The exquisitely scented Rosehip Oil will nourish the skin whilst Geranium Rose and Carrot soothe and invigorate the senses. The breast balm will provide relief for sore, overworked breasts and nipples thanks to the healing and anti-inflammatory properties of calendula, along with the protective and nourishing care of beeswax. It has a beautiful warm and nutty light coconut scent. We know new mums will love these thoughtful gifts! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother great gift for a new mum, is a new handbag that’s big enough to fit in all their new gear and baby essentials. The \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/kinney-convertible-cross-body-backpack-in-black\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMina Baie Kinney Backpack\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is our choice for a stylish yet functional new mum essential. We can’t recommend a backpack enough as it allows for hands free, mobile and nimble action! It’s a luxe backpack that will help you stay organised while keeping cool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also have a great collection of \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/toscana-kimono-robe\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eToscana Kimono Robe\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e from Massini. With a stunning orange and yellow flower pattern, help her feel wrapped up in luxury all day long with one of these gorgeous robes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWant to really pamper mum? Then gift her the \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRose Quartz Facial Roller\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e from Zove Beauty. It works to promote lymphatic drainage, reduce puffiness and increase blood circulation. But really, it’s also just a stunning and luxurious skin care tool that will help make mum feel a million bucks!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew mum survival kit\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen you become a mum, there are so many changes to your body and your life. To help make the transition easier, we stock a curated edit of new mum essentials. If you’re looking for a new mum survival kit, let us help recommend some absolute must-haves that are tried and tested! We love the \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/silicone-breast-pump-100ml-generation-2\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaakaa Breast Pump\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e as a gift for all new mums. It’s super portable and made from eco-friendly materials and ideal for all breastfeeding mothers. Pair the breast pump with a beautiful and stylish \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/reusable-bamboo-breast-pads-7-pack\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebreast pads\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e from Bamboo Basix. They will help to absorb any milk leaks and protect your clothes. Reliable, durable and reusable, they are a must! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’re not going to lie- a few aches and pains are going to be common for new mums. Make life easier with the \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/breast-ice-heat-pack\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBody Ice breast ice \u0026amp; heat pack\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Carefully designed to help soothe discomfort, pain and swelling that you may experience from breastfeeding and blocked milk ducts, this pack comes with two comfy breast pads and sleeves, to provide cooling or warming relief to your breasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNext up, make sure to grab \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/products\/maternity-starter-kit\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTom’s Organic Maternity Starter Pack\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (pop it in your hospital bag!)Described by new mothers as ‘like sitting on a cloud’, these Organic Maternity Pads are breathable, comfortable and ultra absorbent. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow to shop for mum at the memo\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFound something that will make her heart sing and bring a smile to her face? We thought so! To buy your perfect present for mum, simply add to your cart and proceed to checkout. From there, you have the option to write a gift message if you’d like to send directly to her. You can choose from a range of convenient payment options like AfterPay and PayPal so you can pay the best way for you. Either split the cost of your gift into smaller fortnightly installments or pay quickly and securely with our PayPal service. Need her gift asap? If you’re a Victorian customer, we offer a \u003c\/span\u003e\u003ca href=\"https:\/\/thememo.com.au\/pages\/delivery\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclick \u0026amp; collect\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e service! You can pick up your order within 2-4 hours usually during business hours Monday-Friday. Otherwise, take advantage of our free delivery for all orders over $199*. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kinney-vegan-black-gold","title":"Kinney Backpack - Black","description":"\u003cp\u003eNappy Bag\u003c\/p\u003e","brand":"Mina Baie","offers":[{"title":"Black\/Gold","offer_id":37654342762663,"sku":"SK-001509","price":399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/minabaie_nappybag_black_mum_1.jpg?v=1742348514"},{"product_id":"active-x-unisex-baby-backpack-in-black","title":"Active X Unisex Baby Backpack - Black","description":"\u003cp\u003eNappy Bag\u003c\/p\u003e","brand":"Aluxo","offers":[{"title":"Black","offer_id":38222144569511,"sku":"SK-000056","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/aLUXO_Black1.jpg?v=1742348867"},{"product_id":"nipple-shields","title":"Nipple Shields","description":"\u003cp\u003eNipple Protection\u003c\/p\u003e","brand":"Medela","offers":[{"title":"small","offer_id":31377526521915,"sku":"SK-001478","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"medium","offer_id":30199790633005,"sku":"SK-001479","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"large","offer_id":30199790665773,"sku":"SK-001480","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/medela_nipplesheilds_medium_1.jpg?v=1742348999"},{"product_id":"weaning-by-annabel-karmel","title":"Weaning","description":"\u003cp\u003eBook on weaning\u003c\/p\u003e","brand":"Annabel Karmel","offers":[{"title":"Default Title","offer_id":30202550091821,"sku":"SK-000306","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/SK-000306.png?v=1745303841"},{"product_id":"food-babies-love-a-guide-to-introducing-your-baby-to-solids-by-emily-dupuche","title":"Food Babies Love","description":"\u003cp\u003eBook on weaning\u003c\/p\u003e","brand":"Emily Dupuche","offers":[{"title":"Default Title","offer_id":30202621984813,"sku":"SK-000283","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/Foodbabieslove_care_0db58cf4-31ea-4cbd-a1a0-a1f302dd8a88.jpg?v=1742349173"},{"product_id":"the-motherhood","title":"The Motherhood","description":"\u003cp\u003eParenting Book\u003c\/p\u003e","brand":"Jamila Rizvi","offers":[{"title":"Default Title","offer_id":31117026230331,"sku":"SK-000294","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/JamiaRizvi_TheMotherhoodt_book.jpg?v=1742350518"},{"product_id":"new-tanker-topper-biscuits-fig-and-almond","title":"Fig and Almond Tanker Mama Biscuits","description":"\u003cp\u003eBreastfeeding Biscuits\u003c\/p\u003e","brand":"Franjos Kitchen","offers":[{"title":"Fig and Almond","offer_id":34982770376871,"sku":"SK-000619","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Fig_and_Almond_Tanker_Mama_Biscuits.png?v=1750747246"},{"product_id":"new-tanker-topper-biscuits-choc-chip","title":"Choc Chip Mama Biscuits","description":"\u003cp\u003eBreastfeeding Biscuits\u003c\/p\u003e","brand":"Franjos Kitchen","offers":[{"title":"Choc Chip","offer_id":34982910361767,"sku":"SK-000620","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Choc_Chip_Mama_Biscuits.png?v=1750747212"},{"product_id":"notes-to-my-future-daughter","title":"Notes To My Daughter","description":"\u003cp\u003eBook\u003c\/p\u003e","brand":"Catie Gett","offers":[{"title":"Default Title","offer_id":36836443488423,"sku":"SK-000317","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Catie_Gett-_SK-000317-_Notes_To_My_Future_Daughter.jpg?v=1742332921"},{"product_id":"notes-to-my-future-son","title":"Notes To My Son","description":"\u003cp\u003eBook\u003c\/p\u003e","brand":"Catie Gett","offers":[{"title":"Default Title","offer_id":36836513480871,"sku":"SK-000280","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Catie_Gett-_SK-000280-_Notes_To_My_Future_Son.jpg?v=1742332980"},{"product_id":"cribsheet","title":"Cribsheet","description":"\u003cp\u003eBaby Book\u003c\/p\u003e","brand":"Emily Oster","offers":[{"title":"Default Title","offer_id":37903246885031,"sku":"SK-000284","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/CribSheet_book.jpg?v=1742365667"},{"product_id":"multi-mam-compress","title":"Multi-Mam Nipple Compress - 12 pack","description":"\u003cp\u003eMulti-Mam Compress\u003c\/p\u003e","brand":"Multi Mam","offers":[{"title":"Default Title","offer_id":37924371333287,"sku":"SK-001542","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/files\/Multi-Mana--SK-001542--Nipple-Compress_7.jpg?v=1742366044"},{"product_id":"birth-skills","title":"Birth Skills","description":"\u003cp\u003eParenting Book\u003c\/p\u003e","brand":"JuJu Sundin","offers":[{"title":"Default Title","offer_id":39811272835239,"sku":"SK-000298","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/BirthSkills_Book_JuJu-Sundin.jpg?v=1742352241"},{"product_id":"src-pregnancy-shorts-mini-over-the-bump-black","title":"SRC Pregnancy Shorts - Mini Over The Bump - Black","description":"\u003cp\u003eSRC Pregnancy Shorts\u003c\/p\u003e","brand":"SRC Health","offers":[{"title":"Black \/ Small","offer_id":40254000693415,"sku":"SK-002384","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ Medium","offer_id":40254000726183,"sku":"SK-002376","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ Large","offer_id":40254000758951,"sku":"SK-002377","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ Extra Large","offer_id":40254000791719,"sku":"SK-002378","price":189.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/SRC_PregnancyShorts_Black.jpg?v=1742354256"},{"product_id":"src-recovery-leggings-black","title":"SRC Recovery Leggings - 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Made with a 100% certified organic cotton cover, these ultra absorbent pads are soft, comfortable, and the perfect pre-made 'padsicle'. \u003c\/span\u003e\u003c\/p\u003e","brand":"Bare Mum","offers":[{"title":"Default Title","offer_id":41188072095911,"sku":"SK-000162","price":14.9,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/BareMum_OrganicHerbalInfusedPostpartumPads.jpg?v=1742362267"},{"product_id":"ergonomic-perineal-wash-bottle","title":"Ergonomic Perineal Wash Bottle","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHelp to make postpartum recovery more comfortable with Bare Mum’s Ergonomic Wash Bottle that gently and effectively cleanses the perineum, or site of a c-section, without pressure. The ergonomic squeeze bottle is easy to use and mess free, developed to relieve the sting of urine and gently cleanse sensitive areas. It is specifically designed to be held upside down and is leak free. The angled narrow neck provides targeted use (think no bending over or having to put your hand in the toilet- important in those first few days), that is also retractable for easy storage. Simply fill it with water and gently cleanse your most sensitive areas.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bare Mum","offers":[{"title":"Default Title","offer_id":41188160995495,"sku":"SK-000163","price":24.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/BareMum_ErgonomicPerinealWashBottle.jpg?v=1742362274"},{"product_id":"skin-and-scar-oil","title":"Skin and Scar Oil","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStretch marks, dry skin, C-section scars or fully healed surgical wounds can all be soothed with this deeply nourishing oil that strengthens the skin to relieve itching and diminish the appearance of scars. Fast absorbing and non-greasy, the concentrated formula rich in Argan Oil, Vitamin E, Sweet Almond Oil and Calendula Oil contains no harmful chemicals or fragrances and works to instantly soothe delicate skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bare Mum","offers":[{"title":"Default Title","offer_id":41191885996199,"sku":"SK-000164","price":42.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/5715\/7421\/products\/BareMum_SkinandScarOil.jpg?v=1742362342"},{"product_id":"perineal-foam","title":"Perineal Foam","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor perineal swelling, tears, and haemorrhoids, this caring Perineal Foam from Bare Mum is a great solution. It gently and effectively absorbs into sensitive skin to soothe irritation and ease discomfort associated with childbirth. 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