We love Juem bras because they’ve been created with the philosophy that even while breastfeeding, you should still feel comfortable without sacrificing your aesthetic- so you can recognise the same woman you were in lingerie prior to becoming a mother. This beautifully soft, scallop shaped bra by Juem is designed to fit like a normal bra.
The Bernie bra is made from soft GOTS certified organic cotton ribbed elastane. It features a 'pull-aside' design this bra, perfect for those middle of the night feeds, as well as a wide back for extra support, soft cotton for maximum stretch to allow fluctuation through feeding, as well as double lining at the front for room for breast pads. Bonus points? The Bernie can be worn as a sports bra pre or post maternity. Just a beautiful, hard working, feel good bra, that you know you deserve. Comes in black, pumice, mushroom and botanical and can also be paired with Juem briefs for a complete cosy look.
Buy these bras in the size you’re wearing as you head into your last trimester, this will be the similar size to when you’re breastfeeding.
To choose your best fit, follow standard Australian sizing:
S (A-C cup): 8
M (B-C cup): 10
L (C-D cup): 12
L- XL (D-DD cup): 14
XL (DD-E cup): 16
We recommend buying three-four maternity bras to last you between washes. Buying breast pads can help keep them clean for a little longer.
Life cyclepregnancy - until the end of breastfeeding, but because it's so beautiful... maybe you'll want to wear it forever.
Functionalityso so comfortable with adjustable straps and a wide back for extra support. You’ll feel like yourself in this bra, which is the whole point.
Eco-awaremade from GOTS certified organic cotton and comes in compostable packaging.
Join our loyalty program The Feel Good Club and receive 10% off your first order.