The Memos recognise the absolute in parenting essentials, the best baby brands in the biz, the products worthy of your time, adoration and money. This year, we have eight categories ranging from bath time BFFs to the most innovative baby gear in the game. The judges have finalised the nominees, now all you need to do is vote! Consider it your civic duty and cast your vote by Tuesday March 1st, 11.59pm AEST and let parents everywhere know the products that made your parenthood experience that little bit easier. But first, a closer look at the nominees for WTF to Wow: The Best Out-There but Amazing Products, as curated by out panel of expert judges.
Having a baby can be kind of confusing, and there’s a ton of products that you won’t know you need… until you do. These niche problem solvers require a bit of explaining to new parents (like seriously, what the f, why the f, how the f) but make a huge difference when you need them most.
And the nominees are...