Don't sleep on the hottest prices and great gifts with purchase, for a limited time only.
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The Memo is baby shopping, simplified. A place where you can explore and shop the best and most beloved baby brands, curated for new and expecting parents.
Discover new parenting essentials perfect for you, from cult global products to exclusive Australian brands only at The Memo.
Perfect Pairs
Simply the best and brightest brands in the baby-sphere.
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Our boutiques are feel good destinations, where you can touch, try and talk through everything you need as a new parent.
Tick Off Your List
Having a baby and don't know where to start? Start here!
3 HOUR DELIVERY
Order before 1pm for delivery within 3 hours*
SHOP BY STAGE.
Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.
Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.
Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.
Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.
The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.
Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.
Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.
Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.
Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.
The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.
FROM THE NOTEPAD
The smart (and fun!) way to shop!
Join our loyalty program to earn and enjoy high-value, personalised rewards, simply by shopping and sharing us. Plus, get $15 off your next order over $150*
Create a The Feel Good Club account to earn and enjoy high-value, personalised rewards, simply by shopping and sharing us. Plus, get $15 off your first order over $150*. Read More
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The Feel Good Club account perks
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