Visit us in-store
Our boutiques are a feel good place for parents, spaces where you can touch, try and talk through the most buzzed about brands in the baby-sphere.
They are stores to service you, with experts ready to help you navigate this whole new world of preconception, pregnancy, postpartum and parenting. Take our prams for a test drive, have your car seats installed, pack your hospital bag, find the right fit for your breast pump, and create your dream Gift Registry, all with us. And they are destinations for your need-it-now essentials, gorgeous gifts and all the gear to help you do baby, your way.
1155 High Street, Armadale, Victoria 3143
Monday – Friday 10am - 5pm
Saturday 9am - 5pm
Sunday 10am - 4pm
188-195 Gertrude Street, Fitzroy, Victoria 3065
Monday – Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 4pm
Shop L03-3089 Highpoint Shopping Centre, Rosamond Road, Maribyrnong, Victoria 3032
Monday – Wednesday 9am - 5:30pm
Thursday – Friday 9am - 7pm
Saturday 9am - 6pm
Sunday 10am - 5pm
STORE LOCATOR
Start with a Service
Learn about our expert services to help you feel prepared and informed.
Shop with ease
Learn about Curbside Collection, 2 Hour Click & Collect, 3 Hour and Same Day Delivery options.
Flexible ways to pay
Enjoy Buy Now Pay Later options.
Create a The Feel Good Club account to earn and enjoy high-value, personalised rewards, simply by shopping and sharing us. Plus, get $15 off your first order over $150*. Read More
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The Feel Good Club account perks
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