<p>LISTS</p>
<p>LISTS</p>

LISTS

Your go-to guide for pregnancy and parenting shopping
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IT STARTED WITH A LIST

IT STARTED WITH A LIST

The Memo was born from a list, “everything you need for a baby”, emailed from friend to friend, refined with each experience of pregnancy, birth and new parenthood, until it contained only the best, brightest and most useful products in the babysphere. Each time someone announced they were expecting, someone else would say “I’ll send you the memo”. If only you could shop it all in one effortless, feel good place...meet The Memo.

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How it works

We’ve put together Lists for every stage of pregnancy and early parenthood. The culmination of years of advice, refinement, from the best brands and products that actually work.

Get started.

Log in to your account or create one.

Browse Lists.

Find the List relevant to your stage and browse the categories and product options.

Create your own.

Add to Your List by hitting the Lists icon. We’ve set up suggestions for you, but create as many as you’d like as well.

Use Your List.

Add to Cart from Your List, ticking off each item as you go.

Lists by stage
Pregnancy & preparation Birth & postpartum Early parenthood
The Pregnancy List
image The Pregnancy List

Aids for your changing body so you can feel comfortable and supported

The Nursery List
image The Nursery List

Bring your baby home to a beautiful, functional, sleep-centric space.

The Hospital Bag List
image The Hospital Bag List

Birth is a wild ride. Here’s what to pack so you feel prepared and in control.

The Sleep List
image The Sleep List

Everything you need to get your baby chilled out and ready to snooze.

The Newborn Clothing List
image The Newborn Clothing List

Easy, soft, and quick-change outfits that will get worn, washed and worn again.

The Recovery List
The Recovery List

Postpartum essentials to aid your body as it recovers from the intensity of childbirth.

The Out and About List
The Out and About List

Getting out of the house with a newborn is a big deal but can be done with not too much.

The Feeding List
The Feeding List

Milk feeding is different for all, these aids will ease the load and help you find your groove.

The Bath List
The Bath List

Setup for a pre-bed bath routine that helps your baby get clean and relaxed.

The Play List
The Play List

Stimulation, connection, development. Here’s what you need for tummy time and play.

The Solids List
The Solids List

Fear-free, this-is-going-to-be-fun essentials for starting solids.

The Toddler List
The Toddler List

Transitions and additions for beyond year one.

The Holiday List
The Holiday List

What you need in a new space, for minimal routine disruption.

The Daycare List
The Daycare List

Everything they’ll need while at “school”

The Car List
The Car List

Make getting from A to B as smooth as possible.

We're here to help

We get it. There’s a lot of noise out there. But we’re here to help make big decisions, easy. Book a 1:1 service with our expert consultants who will guide you through this whole new world, and give you the answers you need to feel confident and prepared in pregnancy, postpartum and parenting.

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