The Memo was born from a list, “everything you need for a baby”, emailed from friend to friend, refined with each experience of pregnancy, birth and new parenthood, until it contained only the best, brightest and most useful products in the babysphere. Each time someone announced they were expecting, someone else would say “I’ll send you the memo”. If only you could shop it all in one effortless, feel good place...meet The Memo.
We’ve put together Lists for every stage of pregnancy and early parenthood. The culmination of years of advice, refinement, from the best brands and products that actually work.
Find the List relevant to your stage and browse the categories and product options.
Add to Your List by hitting the Lists icon. We’ve set up suggestions for you, but create as many as you’d like as well.
Add to Cart from Your List, ticking off each item as you go.
Aids for your changing body so you can feel comfortable and supported
Bring your baby home to a beautiful, functional, sleep-centric space.
Birth is a wild ride. Here’s what to pack so you feel prepared and in control.
Everything you need to get your baby chilled out and ready to snooze.
Easy, soft, and quick-change outfits that will get worn, washed and worn again.
Postpartum essentials to aid your body as it recovers from the intensity of childbirth.
Getting out of the house with a newborn is a big deal but can be done with not too much.
Milk feeding is different for all, these aids will ease the load and help you find your groove.
Setup for a pre-bed bath routine that helps your baby get clean and relaxed.
Stimulation, connection, development. Here’s what you need for tummy time and play.
Fear-free, this-is-going-to-be-fun essentials for starting solids.
Transitions and additions for beyond year one.
What you need in a new space, for minimal routine disruption.
Everything they’ll need while at “school”
Make getting from A to B as smooth as possible.
We get it. There’s a lot of noise out there. But we’re here to help make big decisions, easy. Book a 1:1 service with our expert consultants who will guide you through this whole new world, and give you the answers you need to feel confident and prepared in pregnancy, postpartum and parenting.
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