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The Pregnancy List

The Pregnancy List

Aids for your changing body so you can feel comfortable and supported

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The Hospital Bag List

The Hospital Bag List

Birth is a wild ride. Here’s what to pack so you feel prepared and in control.

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The Postpartum Recovery List

The Postpartum Recovery List

Postpartum essentials to aid your body as it recovers from the intensity of childbirth.

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Newborn lists

The Nursery List

The Nursery List

Bring your baby home to a beautiful, functional, sleep-centric space.

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The Sleep List

The Sleep List

Everything you need to get your baby chilled out and ready to snooze.

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The Newborn Clothing List

The Newborn Clothing List

Easy, soft, and quick-change outfits that will get worn, washed and worn again.

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The Feeding List

The Feeding List

Milk feeding is different for all, these aids will ease the load and help you find your groove.

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The Bath List

The Bath List

Setup for a pre-bed bath routine that helps your baby get clean and relaxed.

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The Out and About List

The Out and About List

Getting out of the house with a newborn is a big deal but can be done with not too much.

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The Play List

The Play List

Stimulation, connection, development. Here’s what you need for tummy time and play.

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The Car List

The Car List

Make getting from A to B as smooth as possible.

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The Baby to Toddler Lists

The Solids List

The Solids List

Fear-free, this-is-going-to-be-fun essentials for starting solids.

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The Toddler List

The Toddler List

Transitions and additions for beyond year one.

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The Family Travel List

The Family Travel List

What you need in a new space, for minimal routine disruption.

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The Daycare List

The Daycare List

Everything they’ll need while at “school”

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The Return to Paid Work List

The Return to Paid Work List

The Memo’s checklist for the support and tools to help you feel prepared.

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How it works

We’ve put together Lists for every stage of pregnancy and early parenthood. The culmination of years of advice, refinement, from the best brands and products that actually work.
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Log in to your account or create one.

Browse Lists.

Find the List relevant to your stage and browse the categories and product options.

Create your own.

Add to Your List by hitting the Lists icon. We’ve set up suggestions for you, but create as many as you’d like as well.

Use Your List.

Add to Cart from Your List, ticking off each item as you go.