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We got this. And you got this.
We’re cutting through the noise and the clutter, and the (often too loud) opinions of the babysphere to serve you up a highly considered edit of covetable and helpful products that exist to make your life as effortless as possible. Maybe get you some more sleep. And help you build a happy home life for you and your new baby.
Everything we do is for you.
We offer free and fast delivery for non-bulky good orders over $99 in Australia.
Our 30 Day Trial starts after your due date, so you can have confidence in the products you buy, and if they’re not right for you, enjoy our simple free returns policy.
Our Gift Registry experience is designed to help you minimise waste, and maximise ease.
And our loyalty program — The Feel Good Club — is packed full of high value rewards and parenting perks to make the most of your shopping experience.
Unsure on where to start? Easy.
Shop our Essential Lists, created to help you identify everything you need (and nothing you don't) for baby and parenting. Simply download, shop and tick off as you go!
Got a question? Simply get in touch with our team of experts, here to answer all your parenting WTFs like ’WTF is a nipple shield?’ and 'it hurts how much?!?' Don't worry, we've been there, and we'll help you navigate it all.
The Memo expects you to expect the best.
We only stock products that we know will add value to your life. And we’ll support you to do baby, your way.