Our Baby Shop Story

FEEL GOOD. EXPECT JOY.

This whole having a baby thing is kind of a big deal. You’re feeling all the feels. Everything is about to change. And you need stuff. But not as much as you might think.

We got this. And you got this. Our baby shop is here for the stuff you need. Like the actual stuff. Not the nice-to-haves. Not the for-a-rainy-day. Not the just-because-it’s-cute (note, it’s all cute... babies!). Our baby shop is bringing you the stuff that will make your life easier. Maybe get you some more sleep. And help you build a happy home life for you and your new baby.

IGNORE THE REST. THIS IS THE BEST BABY SHOP.

the memo is an edit of the best, the brightest, the most loved baby brands on the planet, for now and tomorrow.

We don’t sell thousands of products because not all baby products are worth your time or your money. So we’ve done the trawling, the trialing, the reading of reviews (yes, all of them) to curate a highly considered edit of covetable and helpful products that exist to make your life as effortless as possible.

Some are eco-aware. Some just work best. All look beautiful.

If you’re looking for a baby shop near you in Australia, our online store delivers Australia-wide. You can enjoy free delivery no matter where you live around Australia on orders of $99 and more.

STACKING UP - YOUR ONLINE BABY SHOP

We’re an authority. Trust us. We only stock products that we know will add value to your life.

But you need to pick a favourite, your own edit that suits you and your lifestyle. Our simple guide found on every product page will help you navigate the differences between products and see how they stack up on the standards worth caring about.

Daily Use

Is it an every day necessity?

LIFE CYCLE

How long will you use it for?

Functionality

Is it machine washable/easy to pack up and store/lightweight?

30 Day TRIAL

the memo is a community built on trust. We’re here to give you more confidence as you enter into a new home life with your baby.

And you should feel good about what you’ve selected. That’s why everything we sell comes with an extended 30 DAY TRIAL after giving birth.

LEARN MORE

THIS IS BIGGER THAN US.

There’s a ton of waste in the baby sphere. We want you to feel good about what you’re putting on your children and help contribute to a better future for us all.

We’re proud to offer environmentally conscious and sustainable products where possible. Our packaging is smart and efficient so we can cut down on unnecessary landfill (and an extra trek for you to the bins). As part of this commitment, we don’t offer additional wrapping services, but instead provide you with beautiful greeting cards for all gifts so you can express your love without impacting the planet.

This is what you need.
This is what you'll love.
This is the memo.

SHOP NOW