Our Story

FEEL GOOD. EXPECT JOY.

IGNORE THE REST. THIS IS THE BEST.

STACKING UP

We’re an authority. Trust us. We only stock products that we know will add value to your life.

But you need to pick a favourite, your own edit that suits you and your lifestyle. Our simple guide found on every product page will help you navigate the differences between products and see how they stack up on the standards worth caring about.

Daily Use

Is it an every day necessity?

LIFE CYCLE

How long will you use it for?

Functionality

Is it machine washable/easy to pack up and store/lightweight?

30 Day TRIAL

the memo is a community built on trust. We’re here to give you more confidence as you enter into a new home life with your baby.

And you should feel good about what you’ve selected. That’s why everything we sell comes with an extended 30 DAY TRIAL after giving birth.

LEARN MORE

THIS IS BIGGER THAN US.

This is what you need.
This is what you'll love.
This is the memo.