Our Story - Online Baby Shop | the memo

IT'S TIME TO DO BABY YOUR WAY

We’re cutting through the noise, the clutter, and the oft-too-loud opinions of the babysphere to the serve you up a feel good parenting destination to help make big decisions, easy.

It started with a list

The Memo was born from a list, “everything you need for a baby”, emailed from friend to friend, refined with each experience of pregnancy, birth and new parenthood, until it contained only the best, brightest and most useful products in the babysphere. Each time someone announced they were expecting, someone else would say “I’ll send you the memo”.

"We believed parents deserved better. So we created the memo."

— PHOEBE SIMMONDS, CO-FOUNDER.

New to this whole parenting thing? You've got this. And we've got you.

PREGNANCY

Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.

SHOP PREGNANCY

LABOUR & BIRTH

Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.

SHOP LABOUR & BIRTH

POSTPARTUM

Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.

SHOP POSTPARTUM

BREASTFEEDING

Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.

SHOP BREASTFEEDING

PRECONCEPTION

The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.

SHOP PRECONCEPTION