IGNORE THE REST. THIS IS THE BEST BABY SHOP.
the memo is an edit of the best, the brightest, the most loved baby brands on the planet, for now and tomorrow.
We don’t sell thousands of products because not all baby products are worth your time or your money. So we’ve done the trawling, the trialing, the reading of reviews (yes, all of them) to curate a highly considered edit of covetable and helpful products that exist to make your life as effortless as possible.
Some are eco-aware. Some just work best. All look beautiful.
If you’re looking for a baby shop near you in Australia, our online store delivers Australia-wide. You can enjoy free delivery no matter where you live around Australia on orders of $99 and more.