IT'S TIME TO DO BABY YOUR WAY

We’re cutting through the noise, the clutter, and the oft-too-loud opinions of the babysphere to the serve you up a feel good parenting destination to help make big decisions, easy.

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It started with a list

The Memo was born from a list, “everything you need for a baby”, emailed from friend to friend, refined with each experience of pregnancy, birth and new parenthood, until it contained only the best, brightest and most useful products in the babysphere. Each time someone announced they were expecting, someone else would say “I’ll send you the memo”.

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"We believed parents deserved better. So we created the memo."

— PHOEBE SIMMONDS, CO-FOUNDER.

New to this whole parenting thing? You've got this. And we've got you.

PREGNANCY image

PREGNANCY

Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.

SHOP PREGNANCY

LABOUR & BIRTH image

LABOUR & BIRTH

Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.

SHOP LABOUR & BIRTH

POSTPARTUM image

POSTPARTUM

Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.

SHOP POSTPARTUM

BREASTFEEDING image

BREASTFEEDING

Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.

SHOP BREASTFEEDING
PREGNANCY
LABOUR & BIRTH
POSTPARTUM
BREASTFEEDING

New to this whole parenting thing? You've got this. And we've got you.

PREGNANCY image

Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.

SHOP PREGNANCY

LABOUR & BIRTH image

Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.

SHOP LABOUR & BIRTH

POSTPARTUM image

Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.

SHOP POSTPARTUM

BREASTFEEDING image

Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.

SHOP BREASTFEEDING
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If you've got a question, get in touch If you've got a question, get in touch

If you've got a question, get in touch

We have a range of complimentary services designed to help you navigate parenting, get prepared and feel good.

Contact us