Baby Soft Toys

Cuddly companions, engaging faces, and a forever friend, soft toys from the memo make a beautiful gift for a new baby.

At the memo, we stock a curated edit of soft toy animals and people your little one will love. Choose from bestselling brands including Miffy Plush, Trixie, Olli Ella, Maileg, Oyoy, Done by Deer and many more.

A soft toy dog or bunny soft toy makes for an excellent gift for a baby. You can't go past the iconic Miffy toy if you're looking for a soft toy rabbit or Maileg's adorable best friend puppy toy. Meanwhile, cat lovers with delight with the Oyoy Mr Benny cat soft toy which is sure to last a lifetime in your nursery room.

Stimulate little minds and make them laugh with a monkey soft toy animal, a soft toy elephant or even a soft toy lion from Trixie. Made from 100% organic cotton, they are plush and ultra soft so sure to become a much loved favourite.

Discover our complete collection of baby toys at the memo including bath toys, teething toys, activity gym toys, educational toys, and chew toys. You can also shop by age range and discover toys for 3 month olds, 4 month old, 5 months, 6 month olds, 7 months, 8 months, 9 months, and toys for one-year-olds now.

When you shop for your baby soft toys at the memo, you can enjoy free delivery on orders over $149*, click and collect and same day dispatch on orders before 12pm Monday-Friday.