Shop Wilson and Frenchy Organic Baby Clothing

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Cheltenham, VIC

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Australian-based baby icons Wilson and Frenchy make the softest cotton blended children's clothes and manchester with beautiful and creative prints. The smart designs are durable, versatile and always in-season.

About Wilson and Frenchy

Wilson and Frenchy are an eco-aware newborn and toddler clothing & bedding brand. They craft beautiful designs with subtle colours, hand drawn illustrations and playful graphics all using natural and organic fabrics. The collection includes babywear for premature bubs and newborn babies up until the toddler years, as well as muslin wraps, bedding and kids sleepwear in sizes 1-7. Everything that is created by Wilson and Frenchy comes with an eco-friendly & sustainable approach as well as a whole lot of heart.

Organic baby clothing

We love this beautiful baby clothing brand for its ethical and sustainable values. Each piece is crafted consciously, meaning they are created with Global Organic Textiles Standard (GOTS) approved dyes. These dyes are free from harmful elements such as nickel, lead, formaldehyde, amines, pesticides and heavy metals protecting the organic cotton farmers and their families, as well as your bub. No hazardous synthetic pesticides are used during the farming process which has great benefits for the environment with crop rotation conserving soil, water kept more effectively due to healthier organic material in the soil resulting in less energy needed to be used in the production. The products are made from 100% organic cotton and all-natural fabrics like bamboo and wool.

Organic materials are the best for your baby’s skin as they are able to regulate their temperature, are antimicrobial and ensure no harmful chemicals are absorbed into the skin through the clothing. They are particularly ideal for babies with allergies or sensitive skin.

Bamboo Baby Clothes

Bamboo is another material used in the beautiful Wilson and Frenchy collection as it has many fantastic properties. It is an eco-friendly material thanks to being biodegradable and it’s also hypoallergenic making it perfect for sensitive baby skin. Super soft and silky, this gorgeous material helps to regulate temperatures meaning it will keep your bub warm when it’s cold and cool during hotter weather. It’s able to achieve this thanks to being highly absorbent, it literally absorbs the moisture from the skin preventing your baby from becoming clammy and hot.

Ethical baby clothes

If you’re looking to support a brand with ethical and sustainable values, Wilson and Frenchy are proud to produce their collection using only fair trade factories. These fair trade factories work to respect social, economic and working rights of farmers and other workers. They use sustainable farming methods that protect the environment and the health of their staff and clientele. The factory workers receive a fair wage, social security, pension funds, house rent, paid holiday leave, sick pay, medical insurance, subsidies, lunches and overtime. Their children receive tuition-free schooling. When you shop a Wilson and Frenchy piece, you’re actively helping to positively impact the lives of their workers.

If you’re trying to stay environmentally friendly with a new baby, we know it can be a little overwhelming. We’ve got some great articles with helpful tips over on our blog to help you manage your purchases. Take a read of our guide on being eco-friendly with a baby and more eco-friendly ways to prepare for a new baby now.

Wilson and Frenchy Bestsellers

Discover some of our favourite Wilson and Frenchy baby clothes, bedding and muslin clothes. We adore this brand for its thoughtfully designed pieces and are sure you’ll love it too.

Knitted Rib Blanket

Ethically crafted and made from organic cotton, bamboo and wool - this is the blanket you and your bub need! Ultra durable, the blanket gets softer with every wash and maintains its beautiful look. In a soft grey, it makes for the ideal unisex gift for a new parent and can be easily folded up into a bassinet until bub is big enough to sleep in a cot. This beautiful blanket will quickly become a family favourite.

Wilson and Frenchy Baby Beanie

It’s important to keep newborns warm and this adorable beanie from Wilson and Frenchy does the job functionally as well as fashionably. Choose from mint green or a neutral nude and match it with their growsuits. Crafted from breathable organic cotton elastane, it’s fitted with a foldable band that will adjust as your baby’s head size grows.

Wilson and Frenchy stockists

Looking for a stockist? Choose the memo for all your Wilson and Frenchy baby clothing needs. When you shop for Wilson and Frenchy at the memo, you can enjoy great benefits! First up, we offer free delivery on all orders over $99 or if you don’t meet the threshold and prefer to skip the extra cost you can also enjoy our click & collect service for Melbourne shoppers. Next, we are happy to offer flexible 30 day returns as we really want our mums and their bubs to love their purchases and feel comfortable that they’ve got the right product for them. We offer a range of payment methods, including AfterPay to give you the power to pay the way you want to. With AfterPay, you can split the cost of your items into four fortnightly interest-free installments to help make the payment a little more manageable if you need to. The benefits don’t end there either! When you shop with us, you can join our rewards program. Earn rewards simply by shopping with us and unlock access to exclusive discounts, special gifts and new launches, plus get the inside scoop on everything you need to prepare for a happy homelife with your newborn. It’s a club designed to help you do baby, better, and reward you for making the memo your go-to place for parenting.

Still looking for more reasons to shop Wilson and Frenchy at the memo? Let us let you in on a little secret….Keep an eye out for our special Wilson and Frenchy Sale that happens every so often to nab yourself (and bub) a beautiful organic goodie! Happy shopping.

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