The Memo essential edits | shop the best baby products online

At the memo, we stock only the things you will love, treasure, adore and above all else actually use. It's all of the stuff you need, and none of the s**t you don't. This is our round-up of the best essentials to see you through from pregnancy, to newborn and beyond.

Explore our nursery, newborn clothing, hospital bag, recovery, changing, feeding, bath, bonding, travel, out & about, pregnancy and weaning lists.

overlay

Create a The Feel Good Club account to earn and enjoy high-value, personalised rewards, simply by shopping and sharing us. Plus, get $15 off your first order over $150*. Read More

Enter your email below so we can check if you already have an account, or we can set one up for you!

Reset your password

We will send you an email to reset your password

Sign into your The Feel Good Club account for instant access to your rewards and order history. Already a member of The Feel Good Club and haven't set a password yet? CLICK HERE