Having a baby but don’t know where to start? Start here.
We’ve created essential shopping lists for every stage of pregnancy, postpartum and parenting. Created to simplify your baby buying experience, tick off everything as you shop, and get everything you need to feel good, prepared and supported for parenthood.
How it works
We’ve put together Lists for every stage of pregnancy and early parenthood. The culmination of years of advice, refinement, from the best brands and products that actually work.
Find the List relevant to your stage and browse the categories and product options.
Add to Your List by hitting the Lists icon. We’ve set up suggestions for you, but create as many as you’d like as well.
Add to Cart from Your List, ticking off each item as you go.
The Pregnancy List
Aids for your changing body so you can feel comfortable and supported
The Hospital Bag List
Birth is a wild ride. Here’s what to pack so you feel prepared and in control.
The Postpartum Recovery List
Postpartum essentials to aid your body as it recovers from the intensity of childbirth.
Newborn lists
The Nursery List
Bring your baby home to a beautiful, functional, sleep-centric space.
The Sleep List
Everything you need to get your baby chilled out and ready to snooze.
The Newborn Clothing List
Easy, soft, and quick-change outfits that will get worn, washed and worn again.
The Feeding List
Milk feeding is different for all, these aids will ease the load and help you find your groove.
The Bath List
Setup for a pre-bed bath routine that helps your baby get clean and relaxed.
The Out and About List
Getting out of the house with a newborn is a big deal but can be done with not too much.