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The Memo is baby shopping, simplified. A place where you can explore and shop the best and most beloved baby brands, curated for new and expecting parents.
Discover new parenting essentials perfect for you, from cult global products to exclusive Australian brands only at The Memo.
Dealing with Daycare Germs
What to have in your first aid kit.
Phoebe's Picks
The parenting gear our co-founder swears by.
The Hospital Bag Edit
In labour, you can only control what you take with you.
What You Actually Need to Dress a Newborn
Hold the linen shirt.
Simply the best and brightest brands in the baby-sphere.
SHOP BY STAGE.
Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.
The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.
Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.
Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.
Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.
Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.
The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.
Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.
Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.
Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.
Visit us in-store
Our boutiques are feel good destinations, where you can touch, try and talk through everything you need as a new parent.
Start with a Service
Learn about our expert services to help you feel prepared and informed.
Build your dream registry
Create, share and receive everything you need for life with a newborn.
FROM THE NOTEPAD
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Create a The Feel Good Club account to earn and enjoy high-value, personalised rewards, simply by shopping and sharing us. Plus, get $15 off your first order over $150*. Read More
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Join The Feel Good Club and enjoy $15 off your first order over $150*
The smart (and fun!) way to shop!