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Best Sellers RECOMMENDED FOR YOU

The Memo is baby shopping, simplified. A place where you can explore and shop the best and most beloved baby brands, curated for new and expecting parents.

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Maxi Cosi Mico 12 LX Capsule - Onyx

Maxi Cosi

Maxi Cosi Mico 12 LX Capsule - Onyx

$499.00

20% OFF

Jolie Rocker & Ottoman - Cream

Nuage Interiors

Jolie Rocker & Ottoman - Cream

$1,758.40

$1,758.40 ~~$2,198.00~~

Carrier - Brown Leopard

Wildride

Carrier - Brown Leopard

$169.00

The Limitless Carrier - Ash Denim

Portier

The Limitless Carrier - Ash Denim

$310.00

Silverette Nursing Cups

Silverette

Silverette Nursing Cups

From $85.00

Pregnancy Pillow - Nude

Sleepybelly

Pregnancy Pillow - Nude

$139.95

Pure Mama Belly Oil 145ml

Pure Mama

Pure Mama Belly Oil 145ml

$69.00

$69.00 ~~$0.00~~

Pregnancy and Breastfeeding Probiotic

Qiara

Pregnancy and Breastfeeding Probiotic

$84.95

$84.95 ~~$0.00~~

20% OFF

Cloud Rocker & Ottoman - Ash Grey

Nuage Interiors

Cloud Rocker & Ottoman - Ash Grey

$1,584.00

$1,584.00 ~~$1,980.00~~

Snotty Boss Nasal Aspirator Kit

Snotty Noses

Snotty Boss Nasal Aspirator Kit

$99.95

$99.95 ~~$0.00~~

Youha - Embody Wearable Breast Pump

Youha

Youha - Embody Wearable Breast Pump

$579.00

Ergonomic Perineal Wash Bottle

Bare Mum

Ergonomic Perineal Wash Bottle

$24.90

$24.90 ~~$0.00~~

Postpartum Disposable Underwear

Partum Panties

Postpartum Disposable Underwear

$14.95

$14.95 ~~$0.00~~

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Discover new parenting essentials perfect for you, from cult global products to exclusive Australian brands only at The Memo.

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What to have in your first aid kit.

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20% OFF NUAGE INTERIORS

Exclusive to The Memo.

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Phoebe's Picks

The parenting gear our co-founder swears by.

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The Hospital Bag Edit

In labour, you can only control what you take with you.

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What You Actually Need to Dress a Newborn

Hold the linen shirt.

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Simply the best and brightest brands in the baby-sphere.

Wildride

Portier

UPPAbaby

Silverette

LittleOak

Redsbaby

Leander

Youha Pumps

Happiest Baby

BIBS

Stokke

Bunnie Caddie

Haakaa

Bugaboo

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PREGNANCY

Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.

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PRECONCEPTION

The journey to parenthood can start long before a plus sign on a pregnancy test. Whether you’re considering, planning or trying, for your first baby or your fourth, this guide is your starting point.

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LABOUR & BIRTH

Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.

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POSTPARTUM

Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.

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BREASTFEEDING

Breastfeeding! Great for some, hard for others. Find solutions to help you find your groove, plus bottle and mixed feeding essentials.

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PREGNANCY

Expecting? You’ve come to the right place. Whether you’re 8, 28 or 38 weeks pregnant, find the essential aids and education to support you and your growing body.

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PRECONCEPTION

SHOP PRECONCEPTION

LABOUR & BIRTH

Get ready for the experience of a lifetime. Explore our tools (and techniques) to enter the birthing suite prepared and powerful.

Shop Labour & Birth

POSTPARTUM

Post-birth, invest in yourself. Start with our postpartum essentials, created to bring comfort and relief to your body as it recovers from the intensity of childbirth.

Shop Postpartum