Alf the Label

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Discover stylish, functional baby bags. Choose your Alf The Label Nappy Bag now at the memo.

Created by mother Sophie who developed a custom baby bag for herself after she was unable to find something on the market that would support her as a mother and work for her as a professional.

There is a baby bag for every parent with Alf, whether it's your first time or you're looking to upgrade. Investing in an Alf the Label Nappy Bag is the best way to treat yourself to everyday luxury.

At the memo, we stock a curated edit of nappy bags from Alf the Label. Choose from the Ted Tote, Luca Backpack, or Henry Caddy. All include a premium change mat and leather dummy key strap.

There's no better place to shop for Alf The Label in Australia than the memo. When you shop with us, you can enjoy free delivery Australia-wide on orders over $149*, plus 30 days for returns and exchanges (some exclusions apply). We also offer flexible payment methods like AfterPay, so you can choose to pay in the most convenient way for you.