An aid to help with breastfeeding positioning. The Buddy sits underneath your breast to lift both the breast and nipple into optimal feeding position. It relieves stress on the breast tissue and muscle, improves posture and frees-up a hand, and all together making feeding easier and less stressful. Lifting the breast and nipple like this is often recommended by lactation consultants and midwives for women with bigger busts who are struggling with the latch or feeding position. They used to recommend a rolled towel, but these can unravel, move out of shape, be too bulky or uncomfortable. The Buddy is purpose built to replace the rolled towel and be an always ready-to-go and optimally shaped assist at every feed.