The SNOO is the most revolutionary product for modern parenting, because it helps with the pain point most universally felt by new parents: sleep. A 2019 sleep study found that before kids, 68 percent of adults were getting the recommended amount of sleep, but after kids, it was just 10 percent. More recently, the Mother.ly State of Motherhood report, which surveyed 11,000 women between March 1-14, 2021, found that 89 percent of mums are getting less than eight hours sleep, and 93 percent feel burnt out. Sleep is vital for concentration, cognition and productivity as well as helping your body function as it should. It prevents depression and aids your emotional intelligence as well as a heap of bodily functions like your immune system. At no time as an adult do you need to be more on your game, than when you’re a new parent. You’re learning so much, so fast, things keep changing and you’re really put to the test. Ironically, this is when you’ll get the least sleep. OK, so we all get the need for something that helps new parents get more sleep, if you are one, you’re reading this nodding, so enter SNOO. Here, we’re giving you all the facts, so you can see if the SNOO is for you.

What is the SNOO Smart Sleeper?

To look at, it’s a bassinet that does all the settling: snug swaddling, white noise and gentle rocking. You strap your baby into the SNOO swaddle and then “lock” it into a set rocking motion that your baby likes, or leave it “unlocked” and the SNOO will rock in response to your baby’s cry and/or wakes. In practice, it’s really a service, another set of parenting arms to hold and soothe the baby either in the night, so you can get more sleep, or in the day so you can have a moment to yourself, with your other children, or do something you need to.

Why is the SNOO so expensive?

It was created by Dr. Harvey Karp, author of The 5 S’s and Happiest Baby on the Block, who views it as another set of parenting arms, available 24/7. He designed it to imitate the calming sensations of the womb, combining gentle rocking with soothing white noise and snug, safe swaddling. SNOO automatically responds to your baby's needs when it detects fussing or crying, by increasing motion and sound, often calming crying in under a minute. It’s an amazing time and sleep saver, but also a big cost outlay. To this Dr. Karp says “the big misconception is that people think the SNOO is a baby bed. The SNOO is not a baby bed. It’s a caregiver. It’ll rock the baby all night. It’s a 24 hour-a-day extra pair of hands.” And he’s right, you’d pay $200 a night for a night nurse. Breaking it down, the SNOO is $1999 and you’ll use it for about six months, that’s about $330 a month, and $11 a day. They’ll sleep an average of 15 hours a day, so we’re looking at 70 cents an hour. Also important to note, we are selling the SNOO with a 30-day trial. So there is no way it could ever be a waste of money.