WTF is a SNOO? The SNOO Smart Sleeper rocking bassinet automatically calms crying and increases sleep. It's the world’s most awarded (and beloved) baby bed. Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block), SNOO helps babies settle and sleep by imitating the calming sensations of the womb, combining gentle rocking with soothing white noise and snug, safe swaddling.
This rocking bassinet automatically responds to your baby's needs when it detects fussing or crying by increasing motion and sound, often calming crying in under a minute. For added comfort, pair it with the SNOO Sleep Sack, which helps keep your baby snug while teaching them to self-soothe with little need to cry it out.
We know it’s a bit of an investment, but if getting some solid sleep sounds like a win, the SNOO Smart Sleeper is worth it. Parents around the world use it like a night nurse or baby whisperer, acting like an extra pair of hands throughout the day and night. Take it from us; we’ve been there. Parenting has its challenges, so take the help you can get and wake up feeling refreshed and ready to take on the day.
The rocking bassinet has breathable mesh walls for healthy air flow and five levels of specially designed sound and motion to soothe babies and boost sleep. The premium motor is quiet and reliable, while the advanced algorithm can distinguish between baby cries and background noise. It’s smart. It’s responsive. It’s safe. And above all, it will get you and your baby some much-needed sleep.
What's included in the package?
SNOO in a box
SNOO Bassinet assembled
Why choose the SNOO over other bassinets?
The SNOO Smart Sleeper doesn’t just rock, it listens, soothes, and adapts in real-time to help your baby settle quicker. Unlike standard bassinets, it’s designed to respond when you can’t, buying you a few precious moments of sleep.
Here’s what makes it stand out:
1 year limited warranty
The SNOO Smart Sleeper is a responsive bassinet that automatically rocks and soothes your baby when it detects fussing, calming them in under a minute. It was developed by Dr. Harvey Karp and engineers to help babies sleep safely on their back and settle more easily from day one.
If more sleep, less crying, and added peace of mind are high on your list, the SNOO is a solid investment. It supports safer sleep for your baby while giving you a much-needed break during those early months.
A smart sleeper doesn’t just rock or play noise, it responds to your baby in real time. Using built-in sensors, it adjusts sound and movement based on how your baby is going, helping them settle faster and stay asleep longer.
The SNOO Smart Sleeper helps create a calm, safe environment that encourages better rest for babies and their parents. Its benefits include:
Baby swings and rockers are handy for soothing during the day, but aren't designed or approved for sleep. Smart sleepers like the SNOO support overnight settling on a firm, flat surface that aligns with safe sleep guidelines.
SNOO is the only bassinet that actively helps babies stay safely on their backs all night long. It also automatically responds to crying with movement and white noise, giving parents support when they need it most.
Unlike wedges, nests, or padded loungers, which can create unsafe sleep conditions, the SNOO keeps your baby on a flat, firm surface with no loose cushions or padding. It’s the first and only sleep aid cleared by the FDA to help babies stay safely on their backs.
It’s super simple to set up and use! Here’s how to get started:
This really depends on your plans, space, and budget. Buying might be best if you’re planning on more kids or want to hang on to it long-term. Shopping the SNOO Smart Sleeper at The Memo means you can bundle it with your other baby essentials, earn loyalty points, and take advantage of our 30-day trial guarantee.
Shipping: This item is being shipped from our supplier or is classified as a bulky good, an additional shipping fee may apply due to the size and/or special delivery services required (this is calculated at checkout based on rates that our suppliers provide us).
We reserve the right to increase shipping costs for some exceptional situations such as remote locations and/or special shipping requirements, this occurs when the supplier notifies us of any freight charge discrepancy. In such cases our team will contact you after placing your order with further information. For more information see Delivery & Returns below.
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