Latest Stories

The 7 Best Baby Clothing Brand Available in Australia in 2022

Latest Stories
Latest Stories

Have you started shopping for your new baby's clothes yet? When you're expecting a baby, your shopping list is just about the length of your arm and there's undoubtedly a fair share of not so fun, practical things on it. But baby clothing is one thing on the list that you can really get excited about. So tiny, so cute - ooh and did you see those little baby beanies! However, there's lots of options out there and not all clothing is created equal. When it comes to the best baby clothes you can purchase for your little one, or for a loved one's child, we're breaking it down for you by gender, category and price. Keep reading for our roundup on the best baby clothes brands in Australia in 2022.

What to consider before buying baby clothes?

If you're buying newborn baby clothes for the first time, it can be a little bit overwhelming. There's so much cuteness - tiny beanies, little socks, impossibly cute onesies- but there's also acronyms you've never heard of (WTF is a TOG?!), sizing to wrap your head around, and difficulty knowing what kinds of clothing you'll get the most use out of. When it comes to buying baby clothing, remember to think abotu the following:

  • Comfort: Priority number one is making sure you choose clothes that are comfortable and safe to wear. This might mean optiming for snuggly, soft materials and choosing flame resistant clothing, as well as avoiding any embellishments that could be a potential choking hazard.
  • Functionality: Sure we all want cute baby clothes, but we also want ones that get the job done as easy as possible. A prime example? Opting for a sleep suit instead of a complicated swaddle wrap.
  • Fabric: Linen is not the most comfy of materials to dress your newborn child in 9 times out of 10. Consider choosing comfortable, breathable and machine washable materials. You might also want to consider opting for organic fabrics as they are generally of a high-quality and ultra breathable (and extra safe) against delicate baby skin.
  • Colour: Are you shopping for baby boy clothes or baby girl clothes? Everything at The Memo is unisex. If you're not sure what you're having, neutral clothing colours are always a good choice (also for friends and family shopping for your baby).
  • Budget: Of course budget comes into the equation. If it's a special birthday dress, then you do you and splash out on something! If it's just a growsuit, remember they won't wear it long and with a growing baby shopping list, you might prefer to save some dollars.

Should I size up in baby clothes?

Given how fast babies grow, it's not a bad idea to size up when buying baby clothes. For example, if you're buying clothing for a three month old baby, it's a good rule of thumb to opt for the 3-6 month old size rather than the 0-3 month old option. Remember, children grow rapidly but you also want their clothing to be comfortable and safe rather than swimming on them.

7 Best Baby Clothing Brands in Australia

Best Baby Boy Clothing Brands

Shopping for baby boy clothing? As we mentioned, The Memo is a unisex clothing space, so really you're free to shop for what you want and dress your child in according to your personal preference. When it comes to the best baby clothes for boys, there are a number of brands we love such as:

  • Nature Baby New Zealand's favourite baby brand, Nature Baby specialises in a wide range of best quality organic clothing for babies. We love their high-quality, organic, natural and chemical-free baby clothing as it's breathable, soft and comfy. Most of their clothes are made from a soft mix of organic cotton and merino. Try one of their cute bodysuits paired with rompers. Available in a range of super cute colours, they’re all made from GOTS certified cotton so you can be sure you’re buying a quality product.

  • Cry Wolf For when your child wants to splash around in the mud, you absolutely need to take a look at Cry Wolf. Another New Zealand brand, they make gorgeous outdoor and outerwear clothing. With a vision of getting kids back playing outside, they have all the accessories to help you encourage them. Grab a pair of the adorable Cry Wolf Gumboots for puddle jumping season. Made with recycled materials, these beautifully designed gumboots are hard wearing and waterproof tested, with each pair cotton lined with a fun print for comfort (and style).


Best Baby Girl Clothing Brands

Once again, these brands are totally unisex. However, when it comes to baby girl clothing, some of our favourite brands include:

  • Susukoshi Inspired by Japanese design and architecture, Susukoshi are the creators of beautiful seasonless apparel basics. For little girls, we adore their super cute kimono gown designed for newborns. It doubles as a grow suit and sleep suit as you can tie the end of the gown up into a swaddle to help soothe your baby to sleep. Made from 95% organic cotton, this beautiful dress currently comes in rose pink, beige and sage.

  • Quincy Mae Quincy Mae is another favourite organic clothing brand full of basics. Their easy to wear silhouettes and everyday basics are built to make dressing your baby simple and convenient. The range is pared back in its approach to colours and patterns, favouring single block pastels and muted khaki, mustard and pinks combined with simple stripes, polka dots and minimalist sunshine icons. We love their gorgeous Side Snap Bodysuits for little girls.


Best Brands for Baby Bodysuits

An absolute staple in your baby's wardrobe will undoubtedly be a bodysuit or growsuit. They're versatile, comfortable and gorgeous and all you need to do is add layers on top to keep them warm in the cooler months. Our preferred brands for bodysuits include:

  • PureBaby An iconic Australian brand, Purebaby are known for their beautifully designed organic clothes that are made to last. Their designs embrace pure shapes, delicate prints and muted colours. Their ultra soft growsuits are an essential in every new baby's wardrobe. These rib zip growsuits come in a range of bright colours and feature a two way zip all the way through with safety fold for quick and easy dressing, all over ribbing and are made with 98% organic cotton and 2% elastane for just the right amount of stretch.

  • Wilson and Frenchy Australian-based baby icons Wilson and Frenchy make the softest cotton blended children's clothes with beautiful and creative prints. The smart designs are durable, versatile and always in-season. They use a range of natural and organic fabrics including bamboo and wool which we love too. Their growsuits all feature snap buttons making them easy for changing nappies and bathttime.


Best Brands for Baby Onesies

Baby onesies are really just a play on baby bodysuits. However, if you're looking for something a little more tailored and styled compared to the above brands, we like Nature Baby and their Kimono Stretch and Grow Pointelle options. It has a simple wrap around style, which also cleverly provides a double layer at the front to keep baby’s chest warm. There are domes around the legs for easy nappy changes, as well as comfortable soft rib cuffs around the wrist and ankles. Made in Nature Baby’s beautiful pointelle fabric, it has just the right amount of stretch but is also delicate enough for newborns to wear.


Most Fashionable Baby Booties

Don't forget to keep little tootsies warm! When it comes to baby shoes, you want something that will keep them cosy and look cute while doing it. Consider trying:

  • Kip and Co: Wrap a little one's feet in their gorgeous baby booties. The wool foot is made with 100% Australian merino that is naturally heat regulating, while the cotton blend sock makes getting dressed quick and simple. The smart design includes a 100% leather sole plus fun hand-stitching in a rainbow of colour and prints.
  • Quincey Mae Booties: Made from 100% organic cotton, they’re not made for walkin’ but they’ll keep your little one comfy, warm and in the highest levels of cuteness. Can be worn with bare feet or socks, these gorgeous Quincy Mae booties complete any outfit.
  • Nature Baby Lambskin Booties: Handmade in New Zealand from lambskin with a luxuriously soft and fluffy inner, these cute as a button slippers keep little feet incredibly warm on the coldest days.

Most Premium Baby Clothes

When it comes to the most premium baby clothes, all of our brands at The Memo are absolute top quality and use only the best materials. Price wise though, Nature Baby and Wilson and Frenchy are the most premium we offer due to the high-quality materials they use to make their clothing. Take the Merino Wool Knit from Nature Baby as an example. This beautiful piece of clothing is made from premium material and is hand-wash only to keep it perfect.


Most Affordable Baby Clothes Brands

When it comes to our most affordable brands, PureBaby tops the charts. Superb quality and great prices make it a winning formula. Their essential Rib Zip Growsuits come in at under $30, their Knotted Hats are under $13, and their Body Suit Duo is also under $30. This brand offers reliable, everyday basics that you will use, love, and adore (especially at those price points!)


Shop These Baby Clothing Brands Online At The Memo

Ready to get your child's Australian made baby clothes at The Memo? When you shop with us you can enjoy free delivery on orders $75 and over, Australia-wide. We offer flexible payment methods like AfterPay so you can shop in the most convenient way for you too. Plus, take advantage of our flexible returns.

Related Products