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An iconic Australian brand, Purebaby are known for their beautifully designed organic clothes and accessories that are made to last. Purebaby's designs embrace pure shapes, delicate prints and muted colours. Their ultra soft growsuits are an essential in every new baby's wardrobe.

PureBaby Online

PureBaby was born in 2002 by creator Mirabai Winford after the birth of her first child Samara. She was frustrated that she couldn’t find good-quality organic clothing (that was both fashionable and affordable!) for her baby and thus the idea for the brand was born. Inspired by the beauty found in nature, every item of clothing is ultra soft and comfortable as well as being both organic and beautifully designed.

Each gorgeous piece of PureBaby clothing features a unique design that embodies a timeless, imaginative and playful nature. The brand has a fantastic team of in-house designers and artists who have pioneered beautifully designed babywear for the last 15+ years and counting. Combining functionality, safe materials and stunning design is no easy feat but PureBaby nail this winning combination. The innovation in their clothing is seen with zip covers, fold-over mittens and easy snap fastenings to make dressing your bub as easy and delightful as possible.

As well as taking inspiration from nature, the team’s designers are inspired by all the stories, cultures, countries and animals of the world to create designs that are memorable and worth collecting (and holding onto!). The prints and patterns on the clothing show characters and graphics that paint a picture, whilst other designs are a little more minimalist too for everyday wear.

PureBaby continues to be a highly sought-after children’s clothing brand all over the world and can also be found in the UK, UK and the Middle East. Discover our curated edit of PureBaby sleeping bags and blankets now.

Organic Baby Clothes

PureBaby aims to create gorgeous baby clothing without compromising on their social and environmental ethics. This means they design and manufacture their baby clothing with respect for the world we live in and only use certified organic cotton and organic materials in their clothing.

If you’re wondering why to choose organic materials for your baby’s clothing, then you should know it is the safest material for your baby to wear. PureBaby cotton is certified by the Global Organic Textile Standard (GOTS), so rest assured that their organic items contain at least 95% organic fibres, and use chemical-free dyes, bleaches and no irritant and pollutant materials.

The certified organic cotton baby clothes used in the Purebaby collection is soft, durable and resilient, which will allow your little ones’ skin to breathe naturally without contact with chemicals on their skin all day long. This cotton is grown without harmful chemicals, using methods and materials that have a low environmental impact, so that the brand can stay true to their sustainable mindset.

PureBaby uses a variety of different materials for each new collection including durable organic cotton rib (used in their growsuits), comfortable organic cotton jersey, fluffy organic brushed fleece and breathable cotton muslin (used in their sleeping bags). You will also find super soft organic knitted cotton in their blankets, cardigans & leggings; organic linen used in their rompers and jumpsuits; organic knitted wool for extra warmth; and organic cotton broderie which is an ideal material for summer clothing and used in their dresses and tops.

The next best thing to love about the PureBaby range, is that each item is designed to last the test of time and be passed down through generations. This is thanks to the high-quality materials used in the production of the baby clothing that maintain their softness and shape even when worn and washed many times.

PureBaby Swaddle Blanket

Purebaby’s muslin swaddle blankets are an absolute must-have for putting your bub to sleep. Crafted from organic cotton muslin, the blankets are lightweight and breathable and also double as a stroller cover or a cloth to clean up any spills during feeding. You can even use them for an extra layer of warmth in the car or their crib. Available in both light grey and pale pink, they are a functional and gorgeous addition to your baby’s room.

PureBaby Bodysuits

Super soft and adorable, your baby will love the organic ribbed cotton bodysuits from PureBaby. In a simple clean white, these suits will be a staple in your baby’s wardrobe. Designed with snap buttons at the nappy for easy dressing and changing, they are ideal for newborns and the all in one design will keep them protected and warm. Made from 100% Certified Organic Cotton, the body suit is breathable and an essential layering piece for all seasons.

PureBaby Beanie

Our customers love the PureBaby range of beanies to keep their little ones’ heads warm and cosy when out and about. Available in a pastel pink, soft blue or neutral grey, they are made from 100% organic cotton so you can be assured your baby is wearing a safe and protective material. We love the knotted top design of this hat as it allows you to adjust the sizing with ease and will grow with your bub from newborn to beyond. Hats and beanies are really a necessity for newborns, especially winter babies to keep them cosy and warm, so choose right with PureBaby beanies!

How to buy PureBaby in Australia

Look no further than the memo to buy your Pure Baby organic essentials! Simply select your favourite organic cotton baby clothes, add to cart and proceed to checkout when you’re ready to purchase. At the memo, we offer a range of payment methods including AfterPay to help give you the convenience you need when shopping for a new baby. With AfterPay, you can receive your products straight away but split the cost into fortnightly installments to help make the payment easier to manage. We are delighted to offer our customers free delivery for orders over $99 and if your order is underneath the threshold, our Victorian customers can take advantage of our click & collect service if you want to skip paying the delivery charge!

As part of our commitment to you, we are proud to offer flexible 30 day free returns. We really want you to feel good about what you’re buying from us, so if something just isn’t right then we’re here to help!

Need another reason to buy PureBaby at the memo? Then let us tell you about our rewards program. Earn rewards simply by shopping with us and unlock access to exclusive discounts, special gifts and new launches, plus get the inside scoop on everything you need to prepare for a happy homelife with your newborn. It’s a club designed to help you do baby, better, and reward you for making the memo your go-to place for parenting.

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