Finding a baby name that both parents adore and agree on ain't easy. It can be a challenging conversation for couples; "That’s too girly!", "That’s too boyish!", "That’s just a bit meh", "I had a weird neighbour with that name"... Maybe this is why names that aren't laden with heavy gender associations are so in favour right now. Bucking the norm and doing something a little unexpected feels akin to giving your baby the freedom to be whoever they want to be. To walk their own path, dance their own dance... Plus, it's a way to lock in one name and still keep the gender a surprise. Ahead 40 names for your 2024 baby, whoever they are.

• Juke - loosely refers to dance, as in, Juke Box.
• Casey - there are a few spelling variants such as Kasey, or Kayce of Yellowstone fame.
• Tobie - or Toby or Tobi, it’s fresh and unexpected.
• Matisse - inspired by the French painter.
• Remy - sometimes spelt Remi.
• Kit - just make sure they don’t end up with a sibling called Kat.
• Pascal - so frenchy, so chic.
• Cameron - they sound fun, friendly and down-to-earth.
• Krew - like Drew but cooler.
• Freddie - it means peaceful ruler and we’ll take that in lieu of an overlord.
• Billie - Eilish made this name popular again.
• Stevie - makes us think of musicians like Stevie Nicks or Stevie Wonder.
• River - for nature lovers manifesting a ‘go with the flow’ baby.
• Riley - if it’s good enough for Elvis’ grandchild.
• Dylan - cool kids only.
• Max - for those after something short ‘n sharp.
• Frankie - a fun derivative of Francesca and Frank.
• Bobbi - or Bobbi or Bobbie and originally the nickname of Robert and Roberta.
• Jaimie - comes from the name James.
• Jordan - there’s the country, there’s the river and the name flows off the tongue.
• Raphy - playful and fun, originates from Rafael or Rafaelle.
• Arlo - it feels strong yet kind.
• Jesse - this classic is having a renaissance.
• Lenny - could be short for Leonard or Leonora.
• Tatum - it means full of spirit and we’re into Tate (as in McRae) as a nickname.
• Kendall - if you’re obsessed with Succession.
• Shelby - they’ll be creative for sure.
• Bowie - for music lovers.
• Kirby - fun to say and feels modern.
• Sydney - has had a popularity boost since Sydney Sweeney’s rise to fame.
• Navy - inspired by the colour.
• Quinn - with Irish roots, it means wise.
• Devon - from the lovely English seaside county of Devon.
• Emerson - strong, ye olde world vibes and we also like the nickname Emmy.
• Blake - of Lively notoriety.
• Paris - what’s not to love.
• Charlie - a sweet, kind person.
• Mackenzie - a nickname of Mac is almost guaranteed.
• London - Iconic city, iconic baby.