Juem for Women
Designed in Australia, Juem are the creators of soft cotton intimates and luxury maternity underwear for the modern woman. Their designs, including the Juem Nursing Bra, are comfortable, thoughtfully designed, and incredibly stylish.
At The Memo, we offer a collection of luxurious maternity intimates for new and expecting mums. Choose from a range of beautiful block colours and a variety of styles. The entire collection is made from GOTS-certified organic cotton which is super soft and comfy.
Juem Bras
We recommend buying three to four maternity bras, so you always have a clean one while the others are being washed. With the Juem Nursing Bra, the entire philosophy is that even while breastfeeding, you should still feel comfortable without sacrificing your aesthetic—allowing you to recognise the same woman you were in lingerie prior to becoming a mother.
Explore more of our best-selling brands now. When you shop for your maternity intimates at The Memo, you can enjoy free standard delivery on orders over $149*, click-and-collect, and same-day dispatch on orders before 12 pm, Monday through Friday.
FAQs
Which nursing bras are best?
When choosing a nursing bra, look for ones with cups that fold away completely, as opposed to rigid “trapdoor” styles, as the latter tends to apply pressure on a full breast during feeding.
What week should I buy a Juem Nursing Bra?
Pregnant women’s breasts often start preparing for breastfeeding early in pregnancy, with some women outgrowing their usual bra size around 16 weeks. This is an ideal time to get fitted and order your Juem Nursing Bra.
When should I start wearing a Juem Maternity Bra?
It’s generally recommended to start wearing a maternity bra as soon as you notice changes in your breasts, typically after your first trimester.
What is the difference between a bra and a nursing bra?
A nursing bra is designed for breastfeeding and features easy-access clasps or pull-aside cups for convenient feeding. Unlike regular bras, it provides extra support and flexibility to accommodate changes in breast size during pregnancy and nursing.
Can you turn any bra into a nursing bra?
Yes, while you can convert a regular bra into a nursing bra, buying one is much more convenient. We understand that pregnancy and nursing can quickly get overwhelming, which is why we recommend the Juem Nursing Bra—designed specifically to support you through breastfeeding.
Is it better to sleep with a nursing bra?
It depends on personal preferences. Some mums prefer the extra support the Juem Nursing Bra offers during sleep, while others may find it uncomfortable and choose to go without it.
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