What’s In the Mid-Season Sale
The Memo’s mid-season sale brings together products from across the full range, so there’s plenty to discover no matter where you are in parenthood.
You might be choosing your baby’s first pram, replacing clothes they’ve already outgrown or finally picking up the nursery pieces you’ve been waiting for. Whatever’s on your list, the mid-season sale is a great opportunity to save on the products you’ll be using every day.
How to Make the Most of the Sale
It's easy to get distracted by a sale. Starting with a plan helps you focus on the things you'll genuinely use.
- Start with the big-ticket items
Prams, cots and car seats are often the biggest purchases you'll make. If you've already decided on the one you want, the mid-season sale is a good time to tick it off your list.
- Use The Lists as your guide
Not sure what comes first? The Lists break everything down into stages, so you can focus on what you'll need now and what can wait. If you're setting up the nursery, start with The Nursery List and The Newborn Clothing List.
Once your baby arrives, The Feeding List and The Sleep List are there to help you prepare for the routines you’ll soon settle into.
- Stock up on the everyday essentials
It’s often the everyday essentials that need replacing first. If you've already found swaddles, dummies or sleep bags you love, having a spare on hand can make busy days a bit easier.
- Think ahead to the next stage
Babies have a way of reaching the next milestone sooner than you expect. If solids, bigger clothes or toddler toys are only a few months away, shopping now can save you from buying them later at full price.
- Size up on clothing
If you’ve found a favourite outfit, consider buying the next size up too. It won't stay folded in the drawer for long.
With a plan in place, your shopping list starts to come together. Browse the full mid-season sale at The Memo and explore our best sellers to see what parents are adding to their carts. Enjoy flexible payment options with Afterpay, free standard delivery on eligible orders over $199* and 30-day returns* and exchanges. Loyalty members earn points with every purchase.
FAQs
What categories are included in the mid-season sale?
You’ll find savings across many of the things parents shop for most, including nursery, prams, feeding, clothing, play and products for mum. As the sale goes on, some styles and colours will sell through, so if you’ve had your eye on something, it's worth adding it to your list before it returns to full price.
How long does the mid-season sale run?
The exact timing of our mid-season sale can vary, so if you've already got a few things on your list, don't wait too long. Some of the most popular products and colours can sell through before the sale comes to an end.
Can I shop the mid-season sale if I'm still early in my pregnancy?
Absolutely. Many parents use the sale to buy big-ticket items, then gradually add the everyday essentials as their due date gets closer. It's a practical way to spread out both your shopping list and your budget.
Should I buy for the next stage during the mid-season sale?
If you already know what's coming next, it can be a smart time to get ahead. Whether it's the high chair you’ll need in a few months or the next clothing size, buying during the sale means you’re ready when the time comes without paying full price later.
