How to Build a Maternity Wardrobe You’ll Love
Your maternity wardrobe can change right alongside you, from those early weeks through to your growing bump and into postpartum. Start with the pieces you’ll wear most, then build from there based on your lifestyle, comfort and personal style.
- Start with the basics
Think about what already gets the most wear in your wardrobe and look for maternity versions that fit into your routine. Maternity clothing like stretchy dresses, soft tops and easy-to-wear bottoms can give you plenty of combinations without needing a completely new wardrobe.
- Dress for your stage
What works at the beginning of pregnancy may look different a few months later as your bump grows. Choose pregnancy clothes with room to grow, such as stretchy waistbands, relaxed shapes and adjustable details that can adapt as your body changes.
- Choose fabrics that feel good
Breathable, lightweight fabrics can be especially welcome as your body changes and you move through warmer days. Look for soft materials with some stretch where you want flexibility, particularly in pieces you’ll wear for hours at a time. Comfortable loungewear is a great option for slow days at home, with styles you can easily wear when you head out, too.
- Look beyond pregnancy
Some maternity pieces can keep earning their place after your baby arrives, particularly styles designed with feeding access or plenty of stretch. Postpartum compression socks and tights can also be useful additions as you settle into life with a newborn. They provide gentle compression around the legs, which can help with circulation and tired, achy legs.
Why Mums Shop Maternity Wear at The Memo
Pregnancy is a time when what you wear can make a huge difference to how you get through your day. Maternity clothing gives you plenty of ways to stay comfortable while still dressing in a way that feels like you.
- Styles you’ll actually wear - Find pieces that bring a bit of personality to your maternity wardrobe, whether you’re dressing for a day out, heading to work or keeping things relaxed at home.
- Made for changing bodies - Stretchy fabrics, adjustable details and thoughtful fits give you room to grow.
- For pregnancy and beyond - Comfortable basics and versatile pieces can continue to work once your baby arrives, giving your wardrobe life beyond those nine months.
And there’s plenty more to explore as you get ready for what’s next. Check out our pregnancy list for helpful aids that bring comfort, and our postpartum recovery list for products that support recovery after birth. We also have a nursery list when you’re ready to start setting up your baby’s space.
Shop maternity wear in Australia at The Memo, and enjoy free standard delivery on eligible orders over $199*, flexible payment options with Afterpay, and 30-day returns* and exchanges. Loyalty members also earn points with every purchase.
FAQs
What maternity wear is actually worth buying?
The pieces you’ll reach for most are usually the ones that work with your everyday routine. A few worthwhile options include:
- Maternity leggings or shorts for easy everyday dressing
- Comfortable tops and knitwear that give your bump room to grow
- Loungewear for relaxed days at home
- Maternity compression socks if you’re on your feet regularly
When should I start buying maternity clothes?
There’s no perfect time to start. Many mums begin adding maternity pieces when their usual clothes start feeling snug, while others pick up a few stretchy styles earlier so they’re ready when they need them.
What maternity wear essentials do I need in the first trimester?
Early on, you may not need a whole new wardrobe just yet. Start with pieces that give you a little extra room, such as stretchy pants, soft tops and comfortable loungewear, then add more as your body changes.
How do I choose the right size in maternity clothing?
Start with your usual pre-pregnancy size unless the individual brand provides different sizing advice. Maternity styles are generally designed around a growing bump, so check the size guide and look for features such as stretch panels, adjustable waistbands or flexible fabrics.
What clothes can make pregnancy more comfortable as my bump grows?
As your bump gets bigger, look for pregnancy clothes that give you room to move without restricting your waist. Over-the-bump leggings, maternity shorts and soft knit pants can all be useful for everyday wear, while breathable fabrics and stretch keep you comfortable as you move through the day.
Which maternity wear pieces can I continue using after giving birth or while breastfeeding?
Quite a few pieces can stay with you into postpartum. Loungewear, compression shorts, and a belly band can all remain useful after birth, while nursing-friendly tops or crossover styles can make feeding easier.
What maternity clothes should I pack for the hospital?
Think about what you’ll want to wear before and after birth, rather than packing your entire wardrobe. Loose pyjamas, comfortable loungewear, nursing-friendly tops, stretchy bottoms and easy layers are all practical options. Our hospital bag list is helpful for organising what you’ll need for you and your baby.
What maternity wear items make a practical gift for an expecting mum?
A gift that gives her something to wear and enjoy herself can be a lovely choice. A cosy maternity pyjama set, soft loungewear, a comfortable maternity top or a pair of compression socks are all thoughtful options, especially when you have a good idea of her style and stage of pregnancy.
How should I care for and wash stretchy or delicate maternity clothing?
Always start with the care label, as washing instructions can vary between fabrics and brands. In general, gentle cycles, cooler temperatures and avoiding harsh detergents can help preserve stretchy fabrics, while delicate pieces may be best washed in a laundry bag or by hand.
