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Twiddl started with an Aussie mum looking for better hair products for her young daughter’s curly hair. After struggling to find the right fit, she decided to create it herself. The range uses naturally derived ingredients and skips the harsh stuff, including sulphates, phthalates and synthetic fragrances.
It’s also vegan and cruelty-free, giving parents more confidence about the products they’re using. The result is children’s haircare made to work with real kids and their different hair types, from curls and waves to hair that’s prone to tangles.
There’s no one-size-fits-all answer when it comes to children’s haircare. Start with the way your child’s hair behaves, then choose products that tackle the bits you find trickiest.
If your child has fine, dry, frizzy or easily tangled hair, start with a gentle kids shampoo and conditioner that cleans without leaving their hair feeling stripped or dry. The range includes options for all hair types, as well as formulas made specifically for wavy and curly hair.
Curly hair can need a bit more help with moisture, definition and detangling, especially when those curls have a mind of their own. Look for kids’ hair products that keep curls soft and defined without weighing them down. A leave-in cream can also help smooth frizz and flyaways, while giving curls a bit more definition between washes.
If brushing your child’s hair has become a full negotiation, a detangler can help. Twiddl Hair has a detangling spray that helps smooth knots and frizz, making it easier to work through tangled hair without pulling too hard. Spray it through the lengths before brushing, then gently work through the knots from the ends upwards.
Shop Twiddl Hair at The Memo for kids’ hair products made to care for different hair types. For the rest of bath time, explore our bathing essentials and hair and body care collection for everything else they need after shampoo.
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Yes. The collection includes formulas for all hair types, as well as specific options for wavy and curly hair. If your child’s hair is fine, dry, frizzy or prone to tangles, you can choose products based on what their hair needs most.
For curls and waves, start with the shampoo and conditioner made specifically for wavy and curly hair. Then apply leave-in cream to help reduce frizz and flyaways, while supporting the hair’s natural shape as it dries.
If tangles are making hair brushing a struggle, a detangler is a good place to start. Twiddl’s detangling spray helps smooth knots and frizz, so you can work a comb through your child’s hair with less pulling and tugging.
Yes, they are. Twiddl’s range is made without sulphates, parabens, phthalates or silicones, and the brand also leaves out synthetic colours and fragrances. The products are vegan and cruelty-free, too, giving you confidence in what you’re using for your child’s chair.

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