Baby Toys

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Beautiful Toys for Newborns and Babies

Get smart, tactile baby toys for curious minds.

We stock a delightful range of baby toys your children are sure to love at The Memo. Explore wooden toys like cars and firetrucks, as well as soft and fully cuddly animals and building blocks or musical toys. These toys stimulate young imaginations, and your child can bring to life any scenario during their playtime.

Baby Toys in Australia

Cars and trucks are fantastic go-to toys for babies and young children - your collection can keep growing over the years with the many vehicle types we have on offer. Collect the whole set - find toy police cars, ambulances, fire engines, and trucks.

Hitting the beach? Be sure to check out our cute sand play sets, too. Babies love to play with water and splash around, so these beautiful toys will keep them happy.

We also have a collection of bath toys essentials for your baby's bath time. Take a look at our floating boat fleet and bath pipes for some fun in the tub.

If your baby has grown out of the newborn stage and is starting to crawl and move around, we recommend our collection of stroller toys. These strollers can help your baby develop essential motor skills. They can double as a baby walking frame, confidently getting your child on their feet and even taking some steps.

Discover our curated edit of the always-popular Cuddle Bunny. Made ethically and with an organic cotton shell, the bold patterns on this bunny are visually stimulating, and the textured body provides varied tactile experiences as your baby grows from newborn to toddler. Alternatively, Liewood has absolutely gorgeous soft toys for newborns like their Agnete Cuddle Teddy with a polar bear face. Made from 100% organic cotton, it will act as a comforter to soothe your baby and help them sleep.

Sensory Toys for Newborns and Babies of All Ages

At The Memo, we understand neuro-diverse children's unique sensory and play needs. Our range includes sensory toys catering to various sensory experiences, promoting comfort and developmental growth. These toys are beneficial for neurodiverse children as they can help in managing sensory overload, enhancing focus, and developing fine motor skills. The range includes tactile toys with different textures, visual toys with engaging colours and patterns, auditory toys that produce calming or intriguing sounds, and toys that encourage physical movement for proprioceptive input. By choosing these specialised toys, parents can provide a supportive, engaging, and therapeutic play environment tailored to their child's unique needs and preferences.

Spark Their Imagination with Toys For Newborns and babies The Memo

The key to finding the perfect toy for your newborn or baby is variety! Consider the different aspects of learning or sensory exploration that each toy provides. If you curate a beautiful collection of fun toys that target different developmental aspects of your child’s learning, you’ll help ensure their well-rounded development and your child will remain excited to explore the world around them. From tactile sensations to visual and auditory stimulation, let all kinds of toys find a home in your child’s toy box. Find out more about the best toys for neurodivergent kids on our blog.

Prefer to shop for toys by age? We have curated edits to make shopping for any age easy at The Memo. Discover toys for newborns, 3-month, 4-month, 5-month, 6-month, 7-month, 8-month, 9-month old babies, as well as toys for one-year-olds now.

Explore our full play collection, including activity gyms, baby nests, bouncers & rockers, children's books, play mats, teethers, and walkers.


At what age can babies start playing with toys?

Babies can start playing with toys as early as a few months old. Around three to six months, they begin to grasp and explore objects, making it a great time to introduce toys that stimulate their senses and motor skills.

How do I choose age-appropriate toys for my baby?

When choosing toys for your baby, consider their developmental stage. For infants, soft, colourful toys that make gentle sounds are ideal. As they grow, introduce toys that encourage exploration and problem-solving, like simple puzzles or building blocks. At The Memo, we’ve clearly identified the age bracket all our toys are suitable for, and you can filter and search by your baby’s specific age. If you’re still unsure, you can always give our team a call - we’d be happy to help you choose the right toy for your newborn or baby.

Can baby toys help with developmental milestones?

Yes, they can! Baby toys can significantly aid in achieving developmental milestones. They help develop motor skills, cognitive abilities, and sensory awareness. For example, rattles and soft blocks enhance fine motor skills and sensory processing.

What are the benefits of sensory toys for babies?

Sensory toys for babies are beneficial as they stimulate the senses, aiding in cognitive and motor development. Textured toys, soft music, and bright colours engage their sight, touch, and hearing, enhancing sensory processing and exploration.

Are there specific baby toys that can help with teething?

Yes, there are specific toys designed for teething babies. These are usually made of safe, soft materials that soothe sore gums. They come in various shapes and textures to stimulate and comfort your baby during this challenging stage.

How can I ensure the toys are safe for my baby to chew on?

To ensure toys are safe for chewing, choose non-toxic, BPA-free materials. Make sure you regularly inspect toys for wear and tear and clean them according to the manufacturer's instructions to maintain hygiene.

What types of baby toys are best for motor skill development?

Toys encouraging grasping, reaching, and moving do a great for developing motor skills. Building blocks, stacking rings, and push-pull toys are excellent choices as they promote coordination and fine motor skills.

Can music and sound in newborn toys aid in a baby’s development?

Music and sound in baby toys are a great choice, as they help develop auditory skills and encourage language development. Musical toys often capture a baby's attention, enhancing their learning and engagement. They can also have a soothing effect, making them a great companion for nap time or when your baby may feel upset or overstimulated.

How can I tell if a toy is too small and poses a choking hazard?

If you’re unsure just by looking at a toy, check the recommended age range and safety guidelines of the product you are looking at. It is always better to err on the side of caution regarding choking hazards.

Are battery-operated toys safe for babies?

Battery-operated toys are safe for babies as long as the battery compartment is secure and the toy is used under adult supervision. You’ll want to make sure that your baby can’t accidentally access any batteries, as these can be a choking hazard.

How can I introduce educational toys to my baby?

Introduce educational toys by choosing ones that match your baby's interests and developmental stage. Start with simple, interactive toys that encourage exploration and gradually introduce more complex toys that challenge their problem-solving and cognitive skills.